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Polar Joins Alliance to Combat Childhood Obesity
Date:10/24/2007

EnergyNow! Alliance Offering Grants To Public Schools in New York, New

Jersey and Connecticut

NEW YORK, Oct. 24 /PRNewswire/ -- Polar, the leading manufacturer of heart rate monitors and fitness assessment technology, and a founding member of the EnergyNow! Alliance formed to fight childhood obesity, announced today that it will provide grant recipients in New York, New Jersey and Connecticut with heart rate monitors, assessment technology, and training as part of a program sponsored by EnergyNow!.

"Polar has a history of working with schools and has long recognized the value in educating students about the importance of physical activity and healthy eating habits," said Jeff Padovan, President of Polar Americas. "Technology, such as heart rate monitors, provide teachers with an accurate picture of students' fitness level and progress while helping students to understand their bodies-an important step in fighting childhood obesity."

As part of the alliance, Polar brings 10 years of experience working with schools to help revolutionize physical education programs with its innovative technology. By integrating the company's technology into these programs, known as "The New PE," students learn how to understand their body and engage in activity levels that are appropriate for their individual needs, without sacrificing the quality of their exercise.

"We're excited to be a part of EnergyNow!, to further our work with schools and to demonstrate to the world that with a disciplined approach of measured activity, nutrition and education we can reverse the childhood obesity epidemic," said Padovan. "It's about teaching students fitness for life and taking the focus off athletic skills, so each student can succeed. This technology is a win for everyone involved-students get motivated to take charge of their health and teachers can objectively assess student progress."

The EnergyNow! grants are available to middle schools in New York, New Jersey and Connecticut. The deadline to apply for the grant is November 12, 2007. For a detailed list of eligibility requirements or to apply for the EnergyNow! grant visit http://www.energynow.com.

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people's health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit http://www.polarusa.com.

About EnergyNow!

EnergyNow! is a results-based grant program that will enable schools to combat the alarming trend towards obesity in children with an emphasis on building physical education and nutrition education programs that are doable, sustainable and effective.

The EnergyNow! alliance includes the National Association of Physical Sport and Education, the School Nutrition Foundation and Polar. For more information on the program or available grants through EnergyNow! visit, http://www.energynow.com

Contact:

Jasmine Lyons Shanley Stern Gravel

CooperKatz for EnergyNow! CooperKatz for EnergyNow!

212-455-8027 212-455-8076

jlyons@cooperkatz.com sgravel@cooperkatz.com


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SOURCE Polar
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