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Polar Introduces Cost-Effective Solution to Reduce Heart Rate Data Cross-Talk

Patented OwnCode(R) Consumer Heart Rate Monitor Technology Now Available in

Commercial Fitness Equipment

LAKE SUCCESS, N.Y., April 14, 2008 /PRNewswire/ -- Polar, the leader in heart rate monitoring and fitness assessment technology, announced today that its patented OwnCode(R) technology -- previously only available in Polar heart rate monitors -- can now be seamlessly and cost-effectively incorporated into commercial fitness equipment, putting it within reach of thousands of manufacturers and health club owners alike. Major commercial exercise equipment manufacturers such as Cybex, FreeMotion (a division of ICON Health & Fitness), Life Fitness, and Precor, and have already integrated Polar's exclusive OwnCode technology into their equipment offerings.

OwnCode significantly reduces the potential for heart rate data cross-talk by blocking unwanted signals from other heart rate monitor chest straps. This ensures disturbance-free transmission of heart rate data, allowing health club members to receive accurate and personalized information about their workouts. Heart rate provides a precise measure of exertion level, calorie burn and a unique window to a person's fitness level. This valuable feedback enables health club members to work out at the most effective intensity, better manage their weight, stay motivated and track fitness and weight-loss progress.

With OwnCode integrated into commercial fitness equipment, health club members will now be able to put on their Polar coded chest strap, get on their preferred workout machine and know that their personal data on display is precise and uninterrupted.

"Polar is addressing the needs of both manufacturers and health clubs with the innovation and affordability found in its exclusive OwnCode technology," said Dave Palo, Director of OEM Sales at Polar Inc. "Knowing how hard you worked out and how many calories you burned is vital for a successful exercise routine. With OwnCode heart rate technology, health club members will now get direct credit for the hard work they're putting in, enabling them to better understand their bodies and maximize the effectiveness of their workouts."

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people's health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit


Jasmine Lyons Nick Sowards

CooperKatz for Polar USA CooperKatz for Polar USA

917-595-3046 917-595-3049

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