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Polar, Virgin HealthMiles Partnership Adds Heart Rate Tracking to Employee Health Incentive Program
Date:3/31/2008

have an invaluable asset to help keep them motivated to accomplish the ultimate goal of losing weight, keeping healthy and staying active."

"Both Polar and the Virgin brand have always been known for promoting a fun and active lifestyle, so this partnership made perfect sense for both organizations. We want to offer our members as many options as possible for engaging in physical activity," said Chris Boyce, CEO of Virgin HealthMiles. "With Polar's unmatched reputation for accuracy and its long list of product choices, this was an ideal fit for our program. Heart rate monitors are, at their core, a powerful motivational tool that has helped thousands of people stay fit. Coupled with our incentive program, this partnership will be a powerful combination that will undoubtedly help to combat America's growing obesity problem."

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people's health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit http://www.polarusa.com.

About Virgin HealthMiles

Virgin HealthMiles brings the latest in health & fitness innovation to the United States with a first-of-its-kind health
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SOURCE Polar
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