Polar, Virgin HealthMiles Partnership Adds Heart Rate Tracking to Employee Health Incenti...( Offering Equips Consumers with Po...),Health

Offering Equips Consumers with Powerful Motivational Tool to Improve

Fitness Levels and Overall Healthy Living

LAKE SUCCESS, N.Y., March 31 /PRNewswire/ -- Polar, the leader in heart rate monitoring and fitness assessment technology, and Virgin HealthMiles, a cutting-edge health incentive rewards program that connects health clubs, health care and corporations by motivating consumers to take greater control of their health and fitness, announced an innovative partnership today that will allow members to step up their fitness level by incorporating the benefits of heart rate monitoring into their workouts and increasing the opportunity to earn even greater rewards. The program is one of the first to ensure efficient and measurable exercise routines through heart rate monitoring across a wide variety of activities.

HealthMiles is offered by insurers, employers and other network partners in an effort to motivate Americans to live more active lives - and ultimately lower obesity rates and health care costs for everyone.

By adding a Polar heart rate monitor as a tool for tracking exertion levels and progress, HealthMiles will invite members currently using a pedometer to graduate to higher fitness intensities through activities such as running, hiking or cycling. All Polar fitness watches will sync to the member's personal account on the HealthMiles LifeZone Web site, enabling them to track their overall activity and view their daily, weekly and monthly progress online.

"An increasing number of studies highlight the impact of obesity and inactivity on our nation's healthcare deficit and it would be remiss for Polar not to lend our full support and partnership to such an important healthy living program such as Virgin HealthMiles," said Jeff Padovan, President of Polar Inc. "By learning how heart rate can help professionals of varying fitness levels to exercise more efficiently, members of the HealthMiles program will
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