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Polar, Virgin HealthMiles Partnership Adds Heart Rate Tracking to Employee Health Incentive Program

Offering Equips Consumers with Powerful Motivational Tool to Improve

Fitness Levels and Overall Healthy Living

LAKE SUCCESS, N.Y., March 31 /PRNewswire/ -- Polar, the leader in heart rate monitoring and fitness assessment technology, and Virgin HealthMiles, a cutting-edge health incentive rewards program that connects health clubs, health care and corporations by motivating consumers to take greater control of their health and fitness, announced an innovative partnership today that will allow members to step up their fitness level by incorporating the benefits of heart rate monitoring into their workouts and increasing the opportunity to earn even greater rewards. The program is one of the first to ensure efficient and measurable exercise routines through heart rate monitoring across a wide variety of activities.

HealthMiles is offered by insurers, employers and other network partners in an effort to motivate Americans to live more active lives - and ultimately lower obesity rates and health care costs for everyone.

By adding a Polar heart rate monitor as a tool for tracking exertion levels and progress, HealthMiles will invite members currently using a pedometer to graduate to higher fitness intensities through activities such as running, hiking or cycling. All Polar fitness watches will sync to the member's personal account on the HealthMiles LifeZone Web site, enabling them to track their overall activity and view their daily, weekly and monthly progress online.

"An increasing number of studies highlight the impact of obesity and inactivity on our nation's healthcare deficit and it would be remiss for Polar not to lend our full support and partnership to such an important healthy living program such as Virgin HealthMiles," said Jeff Padovan, President of Polar Inc. "By learning how heart rate can help professionals of varying fitness levels to exercise more efficiently, members of the HealthMiles program will have an invaluable asset to help keep them motivated to accomplish the ultimate goal of losing weight, keeping healthy and staying active."

"Both Polar and the Virgin brand have always been known for promoting a fun and active lifestyle, so this partnership made perfect sense for both organizations. We want to offer our members as many options as possible for engaging in physical activity," said Chris Boyce, CEO of Virgin HealthMiles. "With Polar's unmatched reputation for accuracy and its long list of product choices, this was an ideal fit for our program. Heart rate monitors are, at their core, a powerful motivational tool that has helped thousands of people stay fit. Coupled with our incentive program, this partnership will be a powerful combination that will undoubtedly help to combat America's growing obesity problem."

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. The company is dedicated to improving people's health and well-being by providing leading technology and program solutions that deliver valuable feedback to help users gain a better understanding of their bodies and their overall fitness level. Today Polar heart rate monitors are the number one choice among consumers worldwide, helping athletes and exercisers "listen" to their bodies and manage physical activity properly. Polar is also the worldwide leader in fitness assessment technology. Polar suites of fitness technology are used by fitness facilities, athletic teams, medical facilities, and thousands of physical education programs around the country. For more information on Polar products and programs, visit

About Virgin HealthMiles

Virgin HealthMiles brings the latest in health & fitness innovation to the United States with a first-of-its-kind health rewards program that motivates and rewards members for getting active. Virgin is one of the world's most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded 10 billion pounds Sterling (approx. US$20 billion). Visit for more information.


Jasmine Lyons Mary Beth Montgomery

CooperKatz for Polar USA Virgin HealthMiles

917-595-3046 617-428-8219

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All rights reserved

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