Navigation Links
Pocket Rocket Juice from Australia's Boost Juice Features 700 mg of Martek's life'sDHA(TM)
Date:1/21/2008

COLUMBIA, Md., Jan. 21 /PRNewswire-FirstCall/ -- Martek Biosciences (Nasdaq: MATK) announced today that life'sDHA(TM), its patented, vegetarian form of DHA omega-3 for brain, eye and heart health, is now available to Australian consumers in Pocket Rocket Juice sold at Boost Juice Bars nationwide. Boost Juice is the largest juice and smoothie chain in the Southern Hemisphere.

Featuring 700 mg of life'sDHA per serving, Pocket Rocket Juice provides more than 100 percent of Australia's suggested dietary intake of omega-3s as established by the Australian government. It is estimated that Australians eating an average diet consume only 189 mg of omega-3s per day, far less than Australia's suggested dietary intake of between 430 and 610 mg.

"The Pocket Rocket Juice from Boost Juice illustrates the continued growth of products with life'sDHA in the Australian market," said Joe Buron, vice president of marketing and sales for Martek. "We're pleased to be working with one of Australia's biggest franchise brands to make life'sDHA more available to consumers."

About DHA

DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye development and function, and there are large clinical studies underway to evaluate its role in decreasing the prevalence of certain neurological disorders.

In the Nutrient Reference Values for Australia and New Zealand including Recommended Dietary Intakes, the Australian government suggests intakes of 610 mg of omega-3 fatty acids (DHA/ DPA/EPA) per day for adult males and 430 mg per day for adult females.

About life'sDHA

Fish are often thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of DHA that contains no oceanic pollutants and toxins. Fish are good sources of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived from microalgae and produced in an FDA-inspected facility from start to finish using a sustainable source that does not deplete ocean resources. life'sDHA is found in numerous foods, beverage and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is available in more than 90 percent of the formulas on the U.S. market.

In Australia, Martek is represented by distributor VILCO PTY LTD, Australia, to help expand the market for life'sDHA in food and beverages in Australia.

Boost Juice Bars

Boost was born in 2000 when founder Janine Allis visited the U.S. to research the growing phenomenon of the juice and smoothie market and realized there was a huge gap for a healthy fast food alternative in Australia. Once returning to Australia, she developed the concept and opened Boost's first store in King William St, Adelaide. Now Boost Juice Bars has 200 stores in eight countries as well as products sold in grocery markets. For more information on Boost Juice Bars, visit http://www.boostjuicebars.com.

Martek Biosciences Corporation

Martek Biosciences Corporation (Nasdaq: MATK) is a leader in the innovation and development of DHA omega-3 products that promote health and wellness through every stage of life. The company produces life'sDHA(TM), a sustainable and vegetarian source of the omega-3 fatty acid DHA (docosahexaenoic acid), for use in foods, beverages, infant formula, and supplements. The company also produces life'sARA(TM) (arachidonic acid), an omega-6 fatty acid, from a sustainable, vegetarian source, for use in infant formula. For more information on Martek Biosciences Corporation, visit http://www.martek.com. For a complete listing of life'sDHA products, visit http://www.lifesdha.com.

Forward-Looking Statements

Sections of this release contain forward-looking statements. These statements are based upon numerous assumptions which Martek cannot control and involve risks and uncertainties that could cause actual results to differ. These statements should be understood in light of the risk factors set forth in the company's filings with the Securities and Exchange Commission, including, but not limited to, the company's Form 10-K for the fiscal year ended October 31, 2007 and other filed reports on Form 10-K, Form 10-K/A, Form 10-Q and Form 8-K.

Contact:

Cassie France-Kelly

Consumer and Trade Media

Martek Biosciences

(443) 542-2116

media@martek.com

Kyle Stults

Investor Relations

Martek Biosciences

(410) 740-0081

investors@martek.com


'/>"/>
SOURCE Martek Biosciences
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. A Whole New Sandwich Debuts in the Freezer Aisle: LEAN POCKETS(R) Brand Introduces Latest Whole Grain Varieties
2. HealthMetrix Research Finds Medicare Advantage Plans Offer Seniors Opportunity to Lower Their 2008 Out-of-Pocket Drug Costs
3. Treating your periodontal pockets may benefit your pocket book
4. Infertility Doctors: Genetic Disease Detection is Skyrocketing, Could Reshape Medicine
5. Citrus Juice Gives Boost to Green Tea Antioxidants
6. Citrus juice, vitamin C give staying power to green tea antioxidants
7. Joint Juice Helps America Hydrate Its Joints* With New High Value Coupon Offer
8. Red wine and grape juice help defend against food-borne diseases, according to MU researchers
9. Joint Juice Launches New Ready-to-Drink Glucosamine & Vitamin-Enhanced Dietary Supplement Water Nationwide
10. FDA Seeks to Regulate Complementary and Alternative Medicine; Products Such as Vegetable Juice Could Be Restricted for Medical Use
11. Naked Juice Brings Consumers Happiness by the Billions With First 100% Juice Smoothie Containing Probiotics
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/23/2017)... California (PRWEB) , ... February 23, 2017 , ... ... Sports Development will host a diverse symposium on “Doping in Sport: ... Law and Sheppard Mullin Richter & Hampton LLP. The symposium will be held ...
(Date:2/23/2017)... ... February 23, 2017 , ... Pink ... publication where generations converge and explore the world from different perspectives. By providing ... enables readers to gain understanding, increase empathy, and find greater happiness. , ...
(Date:2/23/2017)... ... February 23, 2017 , ... ... that it will soon begin franchising throughout the U.S. starting this spring. Current ... bring the practice of meditation mainstream. Current Meditation will be the first meditation ...
(Date:2/23/2017)... ... February 23, 2017 , ... The ... the Rhode Island Consortium for Autism Research and Treatment (RI-CART) and Cinemaworld to ... autism spectrum disorder (ASD) to see films in an environment that accommodates their ...
(Date:2/23/2017)... ... February 23, 2017 , ... CALNOC, the nation’s first ... will keynote their upcoming conference – Empowerment, Value and Collaboration – in Seattle, WA ... CEO of the Virginia Mason Health System in Seattle since 2000. In addition to ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... Report analyzes the worldwide markets for Endodontic Supplies in US$ ... Canada , Japan , ... Latin America , and Rest of World. ... through 2022. Also, a six-year historic analysis is provided for ... and secondary research. Company profiles are primarily based on public ...
(Date:2/24/2017)... -- ITL Limited, ( ASX : ITD ), une société ... les excellents résultats semestriels clos le 31 décembre 2016 ... complète « Résultats et mise à jour sur la croissance ... Faits marquants ... en hausse de 104 %) Bénéfice par ...
(Date:2/24/2017)... 2017  This report analyzes the worldwide markets for ... Products: Intermediates, Analytical, and Others. The End ... and Agrochemicals. The report provides separate comprehensive analytics for ... Europe , and Rest of World. Annual estimates ... 2022. Also, a six-year historic analysis is provided for ...
Breaking Medicine Technology: