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Planet Fitness Soars to Inc. 500
Date:8/17/2009

amatically reduced prices to try to compete against better-financed and better-known brands. Membership sales took off. Chris Rondeau soon joined the business, and the trio spent several years refining a business model geared toward the 85 percent of the population that doesn't typically join health clubs.

Planet Fitness consisted of just four locations in New Hampshire when it began franchising in 2003. That triggered a rapid national expansion, and today no other gym operator competes in the same niche or offers a comparable value.


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