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Plain packaging reduces the appeal of smoking
Date:9/3/2012

t of plain cigarette packaging on smoking in Latin America, backs up research in other countries, which has found that plain packaging makes cigarettes less appealing to young people.

Christine White from the University of Waterloo, Canada, concluded, "Our results suggest that plain packaging and the removal of brand descriptors are likely to reduce the appeal of smoking for youth and young adults. Overall, these findings support the recommendations for plain packaging in the WHO Framework Convention on Tobacco Control."


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Contact: Dr. Hilary Glover
hilary.glover@biomedcentral.com
44-020-319-22370
BioMed Central
Source:Eurekalert

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