Navigation Links
Plain packaging reduces the appeal of smoking
Date:9/3/2012

While Australia has recently passed legislation to ban logos from cigarette packages and to make plain packaging mandatory, other countries are still considering whether or not to take similar measures. New research published in Biomed Central's open access journal BMC Public Health provides a report on the appeal of plain cigarette packs, compared to branded packs, among women in Brazil, and finds that plain packs reduce the appeal of their contents.

Tobacco use is responsible for 5.4 million deaths every year across the world and is a leading cause of preventable death. Like many other countries, Brazil has prohibited most forms of tobacco advertising, but has not addressed the issue of marketing by tobacco companies via the cigarette pack itself.

Research suggests that many brands appear to specifically target young women by use of 'feminine' colored packs, fruit flavorings, or by suggestive terms such as 'slim' or 'superslim'. Scientists from Canada, the US, and Brazil collaborated on this online study of 640 young Brazilian women to see if these cigarettes had the same appeal when presented in plain packaging (but still with the brand name and description on them). As a final test, the women were able to choose which they would have preferred as a free gift, one of the plain or branded packs (although there was never any intension for the packs to be sent out).

Dr David Hammond from the University of Waterloo, Canada, who led this study explained, "The women in this study rated branded packs as more appealing, more stylish and sophisticated than the plain packs. They also thought that cigarettes in branded packs would be better tasting and smoother. Removal of all description from the packs, leaving only the brand, further reduced their appeal. In the pack offer test, participants were three times more likely to choose the branded pack as a free gift."

The results from this study, the first to look at the effect of plain cigarette packaging on smoking in Latin America, backs up research in other countries, which has found that plain packaging makes cigarettes less appealing to young people.

Christine White from the University of Waterloo, Canada, concluded, "Our results suggest that plain packaging and the removal of brand descriptors are likely to reduce the appeal of smoking for youth and young adults. Overall, these findings support the recommendations for plain packaging in the WHO Framework Convention on Tobacco Control."


'/>"/>

Contact: Dr. Hilary Glover
hilary.glover@biomedcentral.com
44-020-319-22370
BioMed Central
Source:Eurekalert

Related medicine news :

1. Immune system protein could explain pancreatitis
2. Why are elderly duped? UI researchers explain why
3. Scientists discover new clues explaining tendon injury
4. Discovery explains how cellular pathways converge to regulate food intake and body weight
5. Chinese Drywall Complaint Center Now Demands Leadership From Obama & EPA, For Homeowners In Florida And In The US Southeast Stuck In Toxic Chinese Drywall Hell-Forward?
6. US Drug Watchdog Now Offers to Help All Woman Who Used Fosamax For Osteoporosis and Then Had an Unexplained a Femur Break Get to the Best Attorneys
7. Shorter Arms May Explain Why Women Need Glasses Sooner Than Men
8. New mouse model helps explain gene discovery in congenital heart disease
9. The US Drug Watchdog Now Urges Plaintiffs Law Firms Worldwide To Contact Them About A Possible International Effort To Help Victims Of Defective Drugs Or Medical Devices
10. US Drug Watchdog Now Offers To Help Women Who Used TheOsteoporosis Drug Called Fosamax And Then Had A Unexplainable Femur Fracture Get To The Best Attorneys Or Law Firms
11. Wake Forest Baptist research provides clue to unexplained excited delirium deaths
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2017)... ... March 28, 2017 , ... Award-winning ... will begin serving as new board chair for Orange County health care system ... the remainder of soon-to-be former chair Mark Refowitz’s term, which runs through June ...
(Date:3/28/2017)... ... March 28, 2017 , ... In its ... Success website has recently developed and published an informational resource that addresses frequently ... based on common inquiries the site’s team of third party administrator (TPA) contributors ...
(Date:3/28/2017)... Santa Monica, CA (PRWEB) , ... March 28, ... ... expert, Dr. Carson Liu of SkyLex Advanced Surgical, Inc. is thrilled to offer ... newest gastric balloon procedure, and this procedure adds to SkyLex Advanced Surgical’s ...
(Date:3/28/2017)... ... ... skin is a common and unwelcomed occurrence in people of all ages, genders and ethnicities. ... the discussion of dealing with excess skin oil. “Oily skin is a challenge to many ... help remove the oily shine while keeping the skin fresh and clean,” says Dr. Au. ...
(Date:3/27/2017)... ... March 27, 2017 , ... New patients who have sleep ... apnea treatment, with or without a referral. Sleep apnea is often left untreated because ... sleepiness, morning headaches and chronic snoring. , Dr. Braasch seeks to raise awareness ...
Breaking Medicine News(10 mins):
(Date:3/28/2017)... TAIPEI, Taiwan , March 28, 2017 /PRNewswire/ ... medical device company, is pleased to announce ... Series A investment of Panther Orthopedics, Inc., a ... pioneering innovative dynamic fixation solutions for orthopedic extremity ... market continues to expand rapidly, primarily due to ...
(Date:3/27/2017)... March 27, 2017 The National University ... and data analytics company, signed a Memorandum of ... healthcare delivery in the region. ... Health Research and Technology (BIGHEART) at NUS and ... topics related to healthcare IT and medical device ...
(Date:3/27/2017)... , March 27, 2017 ... better understand Eli Lilly and its partnering interests and activities ... 2010 report provides an in-depth insight into the partnering activity ... On demand company reports are prepared upon purchase to ... company data. The report will be delivered in ...
Breaking Medicine Technology: