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Pivotal White Paper Examines Retail Industry's Critical Role in Reengineering the Health Care System

YARDLEY, Pa., June 23 /PRNewswire/ -- Custom health communications company StayWell Custom Communications (SCC), a division of MediMedia USA, has partnered with Progressive Grocer magazine to publish the white paper "Retailing's Critical Role in Revolutionizing Health Care and Revitalizing the Economy" to spotlight the retail sector's growing need to influence and impact the country's health care crisis.

The white paper is a blueprint for improving consumer health and wellness, transforming the health care industry, and energizing the U.S. economy through retail. Authored by Dave Nazaruk, Senior Vice President, Retail Sales and Business Development for SCC, the paper examines key aspects of our current health care industry and details how retailers can better position themselves as vital change agents in health care.

"Of all the hubs of health care activity in the delivery system, food and drug retailers provide the greatest touch points with consumers in terms of access, frequency of interaction, and pre-existing relationships of trust, as well as the ability to deliver powerful incentives and education to motivate desired behaviors," according to Nazaruk. "By leveraging these touch points, retailers can play an enormous role in improving consumer health and wellness -- improving their bottom lines, transforming the health care industry and energizing the entire economy in the process."

The report argues that, in spite of already having a tremendous impact on consumer health and wellness, retail is largely overlooked as an important participant in plans to re-engineer the health care system. Further, the report challenges retail industry leaders to work collectively to influence changes to the system which will result in a new model of consumer health management that is accessible, affordable, and engaging to consumers.

"Retailers are poised to positively impact the health care industry and we're pleased that Progressive Grocer recognized the immediate value this white paper presents to its audience," said StayWell Custom Communications president and CEO Trent Sterling. "As a leader in custom health content solutions delivered via sophisticated technological platforms, SCC has strong opinions about how retailers have the opportunity to be a vital force in changing our country's current health care landscape."

A synopsis of the areas in which our health care system needs vast improvement, the white paper is also an open invitation for retailers to recognize their important role in participating in that needed change. Nazaruk will present the paper's core tenets on June 17, 2009, during a session at the Health & Wellness Education Program held in conjunction with the All Things Organic Expo in Chicago.

To access "Retailing's Critical Role in Revolutionizing Health Care and Revitalizing the Economy", please visit

About StayWell Custom Communications (SCC)

StayWell Custom Communications is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.

SCC recently launched the StayWell Retail Health Platform, which combines a fully customizable private label health portal with powerful, permission-based e-marketing capabilities that enable retailers to register and then continuously deliver personalized health content coupled with contextually relevant product ads and offers to their health information-seeking consumers in a variety of formats.

SCC is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

For more information visit

About MediMedia

Headquartered in Chatham, NJ, with 1,500 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers - both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients.

MediMedia is a Vestar Capital Partners portfolio company.

SOURCE StayWell Custom Communications
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