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Pittsburgh Launches Dignity and Respect Campaign and Pledge Drive

PITTSBURGH, Oct. 2 /PRNewswire/ -- Backed by the philosophy that inclusion begins with a core belief that everyone deserves dignity and respect, the Center for Inclusion in Health Care, in partnership with the Pittsburgh Foundation and UPMC Health Plan, has launched a community-based campaign to bring the message home.

In an effort to make the message come alive across cultures, generations, faiths and all other backgrounds, the Center for Inclusion in Health Care invited a number of organizations, as well as individuals, "to literally pledge their support of dignity and respect," says Candi Castleberry-Singleton, chief diversity and inclusion officer at UPMC.

More than 50 organizations, including Project for Freedom, CORO and Three Rivers Youth, have already partnered with the Center for Inclusion in Health Care to promote this community effort. Pittsburgh Mayor Luke Ravenstahl issued a proclamation declaring that the month of October will be Dignity and Respect Month in the city.

Starting today, the Center is encouraging members of the community to go to, to take the pledge, and to "support inclusion by treating colleagues and members of the community with dignity and respect."

By visiting the website during the month of October, individuals will be able to take the dignity and respect pledge in support of a participating organization. At the end of the month, the organization with the most pledges will receive a Day of Service from UPMC or be able to donate a Day of Service to another organization that exemplifies an ongoing commitment to dignity and respect.

"We contend that inclusion begins with a core belief that everyone deserves dignity and respect," says Diane P. Holder, President and CEO of UPMC Health Plan. "This belief, exhibited in many ways, is critical to creating an inclusive workplace and community."

The Dignity and Respect Campaign may begin with a pledge, but according to Castleberry-Singleton, it also involves a day-to-day mindfulness of how one person's actions and interactions can promote dignity and respect.

"To help people keep inclusion at the core of what they do every day," she says, "we've created 30 tips, like Number 4, 'Say hello'; Number 18, 'Practice patience'; and Number 29, 'Lend a hand.'

"After all," she says, "sometimes it's the smallest things that have the biggest impact."

For more information, go to

About UPMC Health Plan

UPMC Health Plan, the second-largest health insurer in western Pennsylvania, is owned by the University of Pittsburgh Medical Center (UPMC), one of the nation's top-ranked health systems. The integrated partner companies of the UPMC Insurance Services Division -- which includes UPMC Health Plan, UPMC Work Partners, LifeSolutions (EAP), UPMC for You (Medical Assistance), and Community Care Behavioral Health -- offer a full range of group health insurance, Medicare, Special Needs, CHIP, Medical Assistance, behavioral health, employee assistance, and workers' compensation products and services to nearly 1.3 million members. Our local provider network includes UPMC as well as community providers, totaling more than 80 hospitals and more than 7,600 physicians in a 29-county region. For more information, visit


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