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Pittsburgh Launches Dignity and Respect Campaign and Pledge Drive
Date:10/2/2009

PITTSBURGH, Oct. 2 /PRNewswire/ -- Backed by the philosophy that inclusion begins with a core belief that everyone deserves dignity and respect, the Center for Inclusion in Health Care, in partnership with the Pittsburgh Foundation and UPMC Health Plan, has launched a community-based campaign to bring the message home.

In an effort to make the message come alive across cultures, generations, faiths and all other backgrounds, the Center for Inclusion in Health Care invited a number of organizations, as well as individuals, "to literally pledge their support of dignity and respect," says Candi Castleberry-Singleton, chief diversity and inclusion officer at UPMC.

More than 50 organizations, including Project for Freedom, CORO and Three Rivers Youth, have already partnered with the Center for Inclusion in Health Care to promote this community effort. Pittsburgh Mayor Luke Ravenstahl issued a proclamation declaring that the month of October will be Dignity and Respect Month in the city.

Starting today, the Center is encouraging members of the community to go to dignityandrespectcampaign.com, to take the pledge, and to "support inclusion by treating colleagues and members of the community with dignity and respect."

By visiting the website during the month of October, individuals will be able to take the dignity and respect pledge in support of a participating organization. At the end of the month, the organization with the most pledges will receive a Day of Service from UPMC or be able to donate a Day of Service to another organization that exemplifies an ongoing commitment to dignity and respect.

"We contend that inclusion begins with a core belief that everyone deserves dignity and respect," says Diane P. Holder, President and CEO of UPMC Health Plan. "This belief, exhibited in many ways, is critical to creating an inclusive workplace and commun
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SOURCE UPMC Health Plan
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