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Pioneer of Digital Place-Based Media Joins World's Leading Blood Pressure and Health Kiosk Manufacturer
Date:7/9/2009

Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated blood pressure monitors and health testing stations, names Lon von Hurwitz Executive Vice President of Business Development.

Burtonsville, MD (PRWEB) July 9, 2009 -- Lifeclinic International has named Lon von Hurwitz Executive Vice President of Business Development. von Hurwitz, previously President of Sales for Health Club Media Network, is considered one of the pioneers of digital place-based media. He introduced digital in-theater media at Kodak, was SVP of Marketing for Sony Pictures' Columbia TriStar division, President of Sales and Marketing for InStore Broadcasting Network (IBN) and the senior advisor to Disney and ABC for their in-store TV development. He also served as the National Chairman of the Board of Mothers Against Drunk Driving.

von Hurwitz will help lead Lifeclinic in its rapid growth and expansion into domestic and international markets, focusing on building strategic relationships with ad agencies, media buying firms and supermarket and chain drug retailers.

"As Lifeclinic continues its mission to promote healthier lifestyles and longer lives we're constantly presented with a vast array of opportunities to promote health-related media and advertising on our expanding and technically enhanced world-wide network of automated health stations," said Phil Claxton, Lifeclinic's President. "Lon's in-depth experience will ensure Lifeclinic keeps pace with these opportunities along with creating innovative marketing strategies that will help promote our beneficial products and services," he a
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