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'Pink Power Moms' Unite in Atlanta for Day of Pampering and Recognition
Date:10/8/2007

uded in the Pink Collection(TM).

"Partnering our Bright Starts(TM) Pink Collection with a Pink Ribbon Campaign is a natural partnership, with the power to make a difference," says Gunnigle. "We are excited for this opportunity to support a cause so important to our employees, our consumers and especially to today's baby girls."

Pink is Hot!

Fueling the success of Bright Starts(TM) Pink Ribbon Campaign is moms' renewed passion for everything pink. According to Kids II, pink is back as the color for baby - as demonstrated by the red hot success of Bright Starts(TM) Pretty in Pink(TM) Cradling Bouncer. Today's moms are embracing their fun and feminine connection with their baby girls by seeking out all things pink.

The comfortable, stylish and functional Bright Starts(TM) Pretty in Pink(TM) Cradling Bouncer will be updated this winter with a fresh, new on- trend pink motif that appeals to today's moms. This popular bouncer will continue to benefit baby with seven melodies, volume control, and soothing vibration. The soft, one-handed, removable toy bar provides mom with easy access to baby and puts four fun toys within baby's reach: a flower water- filled teether, plush flower mirror, spinning rattle ball, and plush butterfly with crinkle wings. A newer version of the bouncer will be available in 2008.

About Kids II, Inc.

One of the world's fastest growing baby product and infant gear companies, Kids II, Inc., has been reinventing classic infant categories for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts(TM) brand name, including the award-winning Around We Go!(TM) Stationary Activity Center - the industry's first and only patented baby "cruiser." Kids II also holds the license to design and manufacture products for some of the industry's hottest brands such as Baby Einstein(TM) and Boppy(R). The company's award-winning products have revolutionized the industry ti
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SOURCE Bright Starts
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