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Pillow, PA's Great American Sleep Better(TM)Project Reports Results
Date:9/16/2007

3 out of 4 Slept Better on New Sleep Better(TM) Pillows

PILLOW, Pa., Sept. 17 /PRNewswire/ -- In an effort to test the connection between a new, quality bed pillow and a good night's sleep the more than 300 townspeople of Pillow, Pa. let go of one of their most personal possessions as part of the Great American Sleep Better(TM) Project.

Residents of this central Pennsylvania bedroom community hadn't given much thought to their pillows before, despite the town's name. But during the Sleep Better(TM) Project, they experienced first hand the connection between a better pillow, better sleep and a better quality of life. The following results were reported:

Of the more than 300 participants in the Great American Sleep Better Project -

76% slept better on their new pillow

69% woke up feeling more rested

72% had less neck/back pain

54% had fewer headaches

66% felt more rested/energized

86% will continue using their new pillow

The challenge came from Carpenter Co., maker of pillows with the Sleep Better(TM) seal. The Great American Sleep Better(TM) Project is part of Carpenter Co.'s educational campaign to teach Americans the importance of using the right pillow for getting a better night's sleep. It's also the first time an entire town has gotten new pillows.

"We are very happy with these results," said Dan Schecter, Vice President of Sales and Marketing for Carpenter Co. "The individuals who go on using their Sleep Better pillows will see even more improved results in week two and beyond as their bodies continue to adjust to their new pillow. We are thrilled that Carpenter Co. has had such a positive impact on this wonderful community."

The Project began on Tuesday, September 4, 2007, when residents of Pillow completed the Epworth Sleepiness Scale and took their Zzzz Score(TM) on http://www.sleepbetter.org to learn their personal sle
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SOURCE Carpenter Co.
Copyright©2007 PR Newswire.
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