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Pierce's Walmart Wellness Center Program Wins Event Marketer's 2009 Ex Award for Best Retailtainment Campaign
Date:4/29/2009

leven sponsors that executed over 12,000 events in Walmart stores. The program had successful results with over 900,000 personal interactions with consumers at the Wellness Center, and over 20,000,000 impressions. Multiple Wellness Center participants not only revealed incremental sales occurred during the events, but also well beyond the Wellness promotional period -- in some cases netting lifts over 440% the pre-program baseline.

The Walmart Wellness Center is currently in its second phase of execution in Walmart stores now, with a third phase launching later this spring.

"We are extremely proud to be recognized for the Wellness Center and thankful to our partnership with Walmart and its suppliers. We hope to continue this partnership through successful Wellness Center programs for years to come," said Bob Martin, President of Pierce.

Ranked among PROMO's top 100 marketing agencies, Pierce has been recognized with numerous industry awards including several Event Design Awards, and 14 EX Awards since 2003, including the Grand Ex in 2006.

About Pierce: Pierce is a top-ranked, full-service marketing agency specializing in experiential, retail and promotional solutions. Pierce brings stunning reality to experience unlimited(R) -- the philosophy that every brand has an experience within it and every consumer has an experience to share. Founded and headquartered in Portland, Maine, Pierce has grown its client roster to include leading corporations such as Kraft Foods, Verizon Communications, Procter & Gamble, Discovery Communications, TD Banknorth, Diageo, Scotts, SAM'S CLUB and Del Monte. Pierce is fully-owned by Omnicom Group, Inc., and part of the Radiate Group of agencies, 25 best-in-class marketing services agencies. It has regional offices in New York, Washington DC, Chicago, and Bentonville. Creators of strategic brand experiences since 1990. For more information, visit '/>"/>

SOURCE Pierce
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