Navigation Links
Pierce's Walmart Wellness Center Program Wins Event Marketer's 2009 Ex Award for Best Retailtainment Campaign
Date:4/29/2009

PORTLAND, Maine, April 29 /PRNewswire/ -- Pierce received top honors at Event Marketer's 2009 Experiential Marketing Summit in the category of Best Retailtainment Campaign for their Walmart Wellness Center Program. Launched in 2002, the Ex Awards have become the event industry's most prestigious honor, the only global awards program dedicated entirely to live marketing and the only marketing recognition effort in the world judged solely by brand-side marketers. Winners across all 30 categories were named on April 27, 2009, in Chicago at the annual Ex Awards gala.

Pierce partnered with Walmart and its suppliers to make Walmart stores a destination for Health and Wellness. To help position Walmart as the Health and Wellness leader, and to drive sales of sponsor product through merchandising and demonstration, Pierce created the Walmart Wellness Center. This comprehensive, interactive program delivered health and wellness information to consumers live in-store and online.

For six consecutive weeks starting in October 2008, in-store events took place in 1,000 Walmart Supercenters each Friday, Saturday and Sunday. Each week the events delivered health information focused around one of Walmart's seven priority conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women's Health, Cold and Flu, and Gastrointestinal Conditions. Each event was sponsored by one pharmaceutical (RX) drug brand and two Over-the-Counter (OTC) products. Wellness Ambassadors executed the event with a bold Wellness Center kiosk branded with sponsor logos. A Wellness Flyer provided information on that week's condition, with brand sponsor logos included. A dedicated 4-way display merchandised the sponsors' products for 30 days as well as RX literature and Wellness Flyers. Lastly, the entire program was also featured on Walmart.com, where each week consumers could learn about various conditions.

The 2008 program featured eleven sponsors that executed over 12,000 events in Walmart stores. The program had successful results with over 900,000 personal interactions with consumers at the Wellness Center, and over 20,000,000 impressions. Multiple Wellness Center participants not only revealed incremental sales occurred during the events, but also well beyond the Wellness promotional period -- in some cases netting lifts over 440% the pre-program baseline.

The Walmart Wellness Center is currently in its second phase of execution in Walmart stores now, with a third phase launching later this spring.

"We are extremely proud to be recognized for the Wellness Center and thankful to our partnership with Walmart and its suppliers. We hope to continue this partnership through successful Wellness Center programs for years to come," said Bob Martin, President of Pierce.

Ranked among PROMO's top 100 marketing agencies, Pierce has been recognized with numerous industry awards including several Event Design Awards, and 14 EX Awards since 2003, including the Grand Ex in 2006.

About Pierce: Pierce is a top-ranked, full-service marketing agency specializing in experiential, retail and promotional solutions. Pierce brings stunning reality to experience unlimited(R) -- the philosophy that every brand has an experience within it and every consumer has an experience to share. Founded and headquartered in Portland, Maine, Pierce has grown its client roster to include leading corporations such as Kraft Foods, Verizon Communications, Procter & Gamble, Discovery Communications, TD Banknorth, Diageo, Scotts, SAM'S CLUB and Del Monte. Pierce is fully-owned by Omnicom Group, Inc., and part of the Radiate Group of agencies, 25 best-in-class marketing services agencies. It has regional offices in New York, Washington DC, Chicago, and Bentonville. Creators of strategic brand experiences since 1990. For more information, visit www.piercepromotions.com.


'/>"/>
SOURCE Pierce
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Walmart Makes Eye Care More Affordable for Millions of Americans
2. Walmart Offers $9 Smoking Cessation Starter Pack
3. UniCare, Walmart Organize Circle of Hope To Help Mountain Mission Meet Increased Demand for Assistance
4. Saatchi & Saatchi Wellness Wins Creative Awards Honored At 20th Annual Manny Awards
5. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
6. The Tomato Products Wellness Council and SCAN Announce Winners for the Great Tomato Tip-Off Contest!
7. New Wellness(R) WellBars(R) Dog Snack Flavors Receive a Round of Paw-pplause
8. Companies Continue To Add Wellness Programs, Watson Wyatt/National Business Group On Health Survey Finds
9. AARP/Walgreens Wellness Tour to Provide Free Health Screenings and Services
10. Top Medical and Dental Team Opens Groton Wellness Medical Center in Groton, MA
11. Lifeclinic Names New Executive Vice President as its Presence in Non-Retail Wellness Sector Grows
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/30/2016)... Cambridge, MA (PRWEB) , ... April 30, 2016 ... ... non-profit organization, today announced RANKED Health , a program to critically evaluate ... A major goal of the program is to provide independent, unbiased and accurate ...
(Date:4/30/2016)... Indianapolis, Indiana (PRWEB) , ... April 30, 2016 , ... ... USA Wrestling as they go for gold in Rio. Under the care of ... including two golds! , In an unprecedented showing, Maximized Living is sending the largest ...
(Date:4/29/2016)... ... 29, 2016 , ... Memorial Healthcare System Graduate Medical ... (ACGME) that it has received accreditation for its residency program on Physical Medicine ... that Memorial is currently pursuing, including Pediatrics and Internal Medicine. This accreditation allows ...
(Date:4/29/2016)... CA (PRWEB) , ... April 29, 2016 , ... ... advocating optimistic healthcare awareness and author of best seller "LOVE, MEDICINE and MIRACLES") ... Radio Monday, May 2, 2016 and podcasted thereafter . Dr. Bernie Siegel, ...
(Date:4/29/2016)... ... April 29, 2016 , ... Spine Team Texas, a comprehensive ... to announce one of their physicians has been invited to be a featured speaker ... Family Practice Review conference on April 30, 2016. , Dr. R. Scott McPherson, ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... , April 28, 2016 Dr. ... and Ste phen ... ArisGlobal®, a leading provider of cloud-based software solutions for life ... Pharmacovigilance team to bring a wealth of insight to a growing ... pharmacovigilance knowledge. George Phillips joined ArisGlobal in ...
(Date:4/28/2016)... , April 28, 2016  ValGenesis, Inc., ... Management Solutions (VLMS) today announced that a ... for sufferers of chronic kidney failure has ... manage their corporate validation process. The global ... software solution to manage their validation processes ...
(Date:4/27/2016)... 2016  Hologic, Inc. (Nasdaq: HOLX ... the fiscal second quarter ended March 26, 2016.  ... increased 41.2%, and non-GAAP diluted EPS of $0.47 ... on a reported basis, and 6.3% on a ... another good quarter, highlighted by 14.6% growth in ...
Breaking Medicine Technology: