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Pierce's Walmart Wellness Center Program Wins Event Marketer's 2009 Ex Award for Best Retailtainment Campaign
Date:4/29/2009

PORTLAND, Maine, April 29 /PRNewswire/ -- Pierce received top honors at Event Marketer's 2009 Experiential Marketing Summit in the category of Best Retailtainment Campaign for their Walmart Wellness Center Program. Launched in 2002, the Ex Awards have become the event industry's most prestigious honor, the only global awards program dedicated entirely to live marketing and the only marketing recognition effort in the world judged solely by brand-side marketers. Winners across all 30 categories were named on April 27, 2009, in Chicago at the annual Ex Awards gala.

Pierce partnered with Walmart and its suppliers to make Walmart stores a destination for Health and Wellness. To help position Walmart as the Health and Wellness leader, and to drive sales of sponsor product through merchandising and demonstration, Pierce created the Walmart Wellness Center. This comprehensive, interactive program delivered health and wellness information to consumers live in-store and online.

For six consecutive weeks starting in October 2008, in-store events took place in 1,000 Walmart Supercenters each Friday, Saturday and Sunday. Each week the events delivered health information focused around one of Walmart's seven priority conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women's Health, Cold and Flu, and Gastrointestinal Conditions. Each event was sponsored by one pharmaceutical (RX) drug brand and two Over-the-Counter (OTC) products. Wellness Ambassadors executed the event with a bold Wellness Center kiosk branded with sponsor logos. A Wellness Flyer provided information on that week's condition, with brand sponsor logos included. A dedicated 4-way display merchandised the sponsors' products for 30 days as well as RX literature and Wellness Flyers. Lastly, the entire program was also featured on Walmart.com, where each week consumers could learn about various conditions.

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SOURCE Pierce
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