Navigation Links
Pierce's Walmart Wellness Center Program Wins Event Marketer's 2009 Ex Award for Best Retailtainment Campaign
Date:4/29/2009

PORTLAND, Maine, April 29 /PRNewswire/ -- Pierce received top honors at Event Marketer's 2009 Experiential Marketing Summit in the category of Best Retailtainment Campaign for their Walmart Wellness Center Program. Launched in 2002, the Ex Awards have become the event industry's most prestigious honor, the only global awards program dedicated entirely to live marketing and the only marketing recognition effort in the world judged solely by brand-side marketers. Winners across all 30 categories were named on April 27, 2009, in Chicago at the annual Ex Awards gala.

Pierce partnered with Walmart and its suppliers to make Walmart stores a destination for Health and Wellness. To help position Walmart as the Health and Wellness leader, and to drive sales of sponsor product through merchandising and demonstration, Pierce created the Walmart Wellness Center. This comprehensive, interactive program delivered health and wellness information to consumers live in-store and online.

For six consecutive weeks starting in October 2008, in-store events took place in 1,000 Walmart Supercenters each Friday, Saturday and Sunday. Each week the events delivered health information focused around one of Walmart's seven priority conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women's Health, Cold and Flu, and Gastrointestinal Conditions. Each event was sponsored by one pharmaceutical (RX) drug brand and two Over-the-Counter (OTC) products. Wellness Ambassadors executed the event with a bold Wellness Center kiosk branded with sponsor logos. A Wellness Flyer provided information on that week's condition, with brand sponsor logos included. A dedicated 4-way display merchandised the sponsors' products for 30 days as well as RX literature and Wellness Flyers. Lastly, the entire program was also featured on Walmart.com, where each week consumers could learn about various conditions.

The 2008 program featured eleven sponsors that executed over 12,000 events in Walmart stores. The program had successful results with over 900,000 personal interactions with consumers at the Wellness Center, and over 20,000,000 impressions. Multiple Wellness Center participants not only revealed incremental sales occurred during the events, but also well beyond the Wellness promotional period -- in some cases netting lifts over 440% the pre-program baseline.

The Walmart Wellness Center is currently in its second phase of execution in Walmart stores now, with a third phase launching later this spring.

"We are extremely proud to be recognized for the Wellness Center and thankful to our partnership with Walmart and its suppliers. We hope to continue this partnership through successful Wellness Center programs for years to come," said Bob Martin, President of Pierce.

Ranked among PROMO's top 100 marketing agencies, Pierce has been recognized with numerous industry awards including several Event Design Awards, and 14 EX Awards since 2003, including the Grand Ex in 2006.

About Pierce: Pierce is a top-ranked, full-service marketing agency specializing in experiential, retail and promotional solutions. Pierce brings stunning reality to experience unlimited(R) -- the philosophy that every brand has an experience within it and every consumer has an experience to share. Founded and headquartered in Portland, Maine, Pierce has grown its client roster to include leading corporations such as Kraft Foods, Verizon Communications, Procter & Gamble, Discovery Communications, TD Banknorth, Diageo, Scotts, SAM'S CLUB and Del Monte. Pierce is fully-owned by Omnicom Group, Inc., and part of the Radiate Group of agencies, 25 best-in-class marketing services agencies. It has regional offices in New York, Washington DC, Chicago, and Bentonville. Creators of strategic brand experiences since 1990. For more information, visit www.piercepromotions.com.


'/>"/>
SOURCE Pierce
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Walmart Makes Eye Care More Affordable for Millions of Americans
2. Walmart Offers $9 Smoking Cessation Starter Pack
3. UniCare, Walmart Organize Circle of Hope To Help Mountain Mission Meet Increased Demand for Assistance
4. Saatchi & Saatchi Wellness Wins Creative Awards Honored At 20th Annual Manny Awards
5. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
6. The Tomato Products Wellness Council and SCAN Announce Winners for the Great Tomato Tip-Off Contest!
7. New Wellness(R) WellBars(R) Dog Snack Flavors Receive a Round of Paw-pplause
8. Companies Continue To Add Wellness Programs, Watson Wyatt/National Business Group On Health Survey Finds
9. AARP/Walgreens Wellness Tour to Provide Free Health Screenings and Services
10. Top Medical and Dental Team Opens Groton Wellness Medical Center in Groton, MA
11. Lifeclinic Names New Executive Vice President as its Presence in Non-Retail Wellness Sector Grows
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, ... Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments in ... the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Those who ... with these feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, ... Marne, Michigan, has released tools for healthy coping following a traumatic event. , Trauma ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... Conference and Scientific Sessions in Dallas that it will receive two significant new ... the grants came as PHA marked its 25th anniversary by recognizing patients, medical ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Comfort Keepers® ... American Cancer Society and the Road To Recovery® program to drive cancer patients to ... and other adults to ensure the highest quality of life and ongoing independence. ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented its ... Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor the outstanding ... Medicine Practice and Pediatric Emergency Medicine Practice. , “With this award, we ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Medical Market Analysis 2016 - Forecast to 2022" report ... The report contains up to date financial data derived from ... of major trends with potential impact on the market during ... market segmentation which comprises of sub markets, regional and country ...
(Date:6/23/2016)... Research and Markets has announced the addition of the ... offering. The current unmet ... for MedImmune to enter. The US ageing population creates a ... considerable growth for effective anti-influenza medications. The introduction of a ... development is still in its infancy. Key ...
(Date:6/23/2016)... June 23, 2016 , , ... July 7, 2016 , , , , LOCATION: , , ... , , , EXPERT PANELISTS:  , , , Frost & ... Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, ... The global pharmaceutical industry is witnessing an exceptional era. Several new ...
Breaking Medicine Technology: