Navigation Links
Pictures of Fatty, Sugary Foods May Spur Cravings
Date:6/27/2012

WEDNESDAY, June 27 (HealthDay News) -- Looking at pictures of hamburgers, cupcakes and other high-calorie edibles can trigger cravings for fattening foods, especially if you're drinking something sweet at the time, according to a new study.

Researchers from the University of Southern California found that drinking a sugary beverage while viewing these foods activates appetite and reward centers in the brain, which could play a role in obesity.

"Studies have shown that advertisements featuring food make us think of eating, but our research looked at how the brain responds to food cues and how that increases hunger and desire for certain foods," said the study's principal investigator, Kathleen Page, assistant professor of clinical medicine at the university's Keck School of Medicine, in a university news release.

"This stimulation of the brain's reward areas may contribute to overeating and obesity, and has important public health implications," said Page.

In conducting the study, the researchers measured the brain responses of 13 obese, Hispanic females, aged 15 to 25 years, as they looked at both high-calorie and low-calorie foods.

Using functional magnetic resonance imaging (fMRI), the women's brains were scanned twice as they viewed images of foods such as hamburgers, cookies, cakes, fruits and vegetables.

After seeing all of the images, they were asked to rate their hunger as well as their desire for sweet or savory foods.

Halfway through the scans, the women drank 50 grams of glucose, which is similar to drinking a can of sugary soda. In a separate instance, they drank 50 grams of fructose. Glucose and fructose are found in table sugar and high-fructose corn syrup.

"We hypothesized that the reward areas in the women's brains would be activated when they were looking at high-calorie foods, and that did happen," said Page. "What we didn't expect was that consuming the glucose and fructose would increase their hunger and desire for savory foods."

The researchers pointed out that fructose resulted in more intense cravings and hunger among the women than glucose.

"Our bodies are made to eat food and store energy, and in prehistoric days, it behooved us to eat a lot of high-calorie foods because we didn't know when the next meal was coming," Page said.

"But now we have much more access to food, and this research indicates added sweeteners might be affecting our desire for it," she added in the news release.

The researchers said they limited the study to Hispanic women because research has indicated women are more sensitive to food cues, and the Hispanic community has a high incidence of obesity and type 2 diabetes.

More studies are needed to explore whether these cravings are due to obesity or genetics, the authors noted.

The study was presented Tuesday at the Endocrine Society's annual meeting in Houston. Data and conclusions of research presented at meetings should be considered preliminary until published in a peer-reviewed medical journal.

More information

The U.S. National Library of Medicine provides tips on how to tame food cravings.

-- Mary Elizabeth Dallas

SOURCE: University of Southern California, news release, June 26, 2012


'/>"/>
Copyright©2012 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Can Heavy Metal in Foods, Cosmetics Spur Breast Cancer Spread?
2. Eating More Foods Rich in Omega-3s May Lower Alzheimers Risk: Study
3. Gout Flare-ups Rise Sharply With Certain Foods: Study
4. Sleep Apnea May Spur Carb Cravings in Diabetics
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Pictures of Fatty, Sugary Foods May Spur Cravings
(Date:9/19/2017)... Camp Pendleton, California (PRWEB) , ... September 19, 2017 , ... ... service members and their families, announces the release of a series of videos and ... suicide epidemic for service members in the United States as part of its ongoing ...
(Date:9/19/2017)... ... September 19, 2017 , ... Public outrage over the toxins that exist in ... ears, leaving the water industry itself to research, develop and ultimately supply consumers with ... in the field of natural alkaline water technologies, water filtration ...
(Date:9/19/2017)... ... September 19, 2017 , ... ... supplement developed by a neurosurgeon, has received a big bump in sales ... Brain Booster is currently available on the Wal-Mart Stores-owned Jet.com, StackedNutrtion.com, RonnieColemanNutrition.com, ...
(Date:9/19/2017)... ... 19, 2017 , ... First Choice Emergency Room , the largest network ... the new Medical Director of its Pflugerville- FM 685 facility. , “We are ... Pflugerville- FM 685 location,” said Dr. Stephen Van Roekel, Reginal Medical Officer of First ...
(Date:9/19/2017)... ... 19, 2017 , ... When it comes to household safety, there are few ... how to keep babies and toddlers safe, and there's no better time for companies ... Time to Check Labels, Brands that sell all kinds of common consumer products should ...
Breaking Medicine News(10 mins):
(Date:9/12/2017)... , Sept. 12, 2017   EcoVadis , the leading platform ... published the first annual edition of its Global CSR Risk and Performance ... evaluated by EcoVadis, based on Scorecard Ratings that analyzed nearly 800,000 data ... ... ...
(Date:9/9/2017)... NEW YORK , Sept. 8, 2017 ... largest independent supplier of medical equipment, supplies, drugs, ... that it has entered into an agreement to acquire ... surgical equipment based in Holtsville, New York ... which specializes in supplying new and emerging medical practices, ...
(Date:9/7/2017)... , Sept. 7, 2017 Caris Life ... on fulfilling the promise of precision medicine, today ... the benefits of its molecular profiling approach in ... comprehensive genomic profiling plus (CGP+) with Caris Molecular ... tumor on a molecular level, leading to more ...
Breaking Medicine Technology: