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Pictures effective in warning against cigarette smoking
Date:11/13/2012

WLs with abstract imagery produced the greatest differences between these two groups, although this type of HWL imagery produced the weakest responses overall. Across the board, participants rated the graphic HWLs as the most effective and most likely to influence them.

"These results suggest that the FDA should consider implementing warning labels with more graphic imagery in order to maximize the impact of warnings across different populations of adult smokers, including more disadvantaged smokers," Dr. Thrasher notes.

A cost-effective means of intervention, pictorial labels and specifically graphic imagery have the potential to significantly influence adult smokers to understand the range and magnitude of smoking-related risks, while encouraging them to quit.


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Contact: Beverly Lytton
eAJPM@ucsd.edu
858-534-9340
Elsevier Health Sciences
Source:Eurekalert

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