into the "PiNKiTUDE Store by XIN" for one month, and will feature a
year long PiNKiTUDE Corner thereafter. XIN will also donate a portion
of its sales to Susan G. Komen for the Cure for the duration of the
program. XIN will be the anchor of a Melrose Avenue block party later
in the month. This retail campaign will expand to include national
specialty and department store retail chains.
-- On-air, on-line, and social media marketing: A 360-degree campaign has
been developed including on-air stunts on the MGM HD and VOD channels.
Special Pink Panther avatars will be distributed virally on social
media sites to promote breast health awareness, and a dedicated
PiNKiTUDE educational and marketing web site will be launched. This
web site will be supported by Susan G. Komen for the Cure's existing
-- Promotion and Advertising: MGM will promote the campaign through media
events, consumer advertising, a public relations outreach campaign, and
by creating a dedicated PSA.
About Susan G. Komen for the Cure(R)
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982 that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.
Issho, in Japanese, means 'together,' and appropriately represents the
collaborative effort of designer partners Neely Shearer & Gordon
|SOURCE Metro-Goldwyn-Mayer Studios Inc.|
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