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PiNKiTUDE, New Cause Marketing Initiative Inspired by MGM's Pink Panther, Benefits Susan G. Komen for the Cure(R)
Date:6/10/2008

r mind, body and spirit and trust in their own identity. The PiNKiTUDE initiative starts now and will culminate in October with breast cancer awareness.

"The lifestyle of today's young women blends fashion, entertainment, media, music and passion into all aspects of their daily life," said Travis Rutherford, Executive Vice President, MGM Consumer Products. "PiNKiTUDE is the personification of that lifestyle, encompassing a passion for life with fun, fashion and an important message of empowerment regarding women's health and well-being."

"PiNKiTUDE is an innovative program merging the power of two very dynamic brands: MGM and Susan G. Komen for the Cure," said Hala Moddelmog, president and CEO, Susan G. Komen for the Cure. "We are excited about this fully-integrated marketing campaign that targets an audience of young women who will be touched by the breast cancer message and the knowledge their eye for fashion allows them to be philanthropic."

Partnership Overview

With the support of MGM's classic pink cat the Pink Panther, MGM and Susan G. Komen for the Cure, and the many of the fashion industries cutting edge designers have created a multi-faceted program that includes:

-- Fashion Merchandising: The PiNKiTUDE fashion brand will be

manufactured by leading designers, brands, manufacturers and retailers.

-- Events: The Campaign will launch on August 14th with a celebrity

studded event at Club Lounge 7 in Los Angeles. Additional planned

events include a Melrose Avenue Block Party, a New York designer shoe

event, and October Breast Cancer Awareness events. The Pink Panther

costume character will appear at 30 Susan G. Komen for the Cure events

and will be incorporated into the Komen on the Go mobile educational

tour.

-- Retail: Starting August 16, premiere retailer XIN Boutique, located on

Los Angeles' hip and prestigious Melrose Avenue, w
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SOURCE Metro-Goldwyn-Mayer Studios Inc.
Copyright©2008 PR Newswire.
All rights reserved

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