"The lifestyle of today's young women blends fashion, entertainment, media, music and passion into all aspects of their daily life," said Travis Rutherford, Executive Vice President, MGM Consumer Products. "PiNKiTUDE is the personification of that lifestyle, encompassing a passion for life with fun, fashion and an important message of empowerment regarding women's health and well-being."
"PiNKiTUDE is an innovative program merging the power of two very dynamic brands: MGM and Susan G. Komen for the Cure," said Hala Moddelmog, president and CEO, Susan G. Komen for the Cure. "We are excited about this fully-integrated marketing campaign that targets an audience of young women who will be touched by the breast cancer message and the knowledge their eye for fashion allows them to be philanthropic."
With the support of MGM's classic pink cat the Pink Panther, MGM and
Susan G. Komen for the Cure, and the many of the fashion industries cutting
edge designers have created a multi-faceted program that includes:
-- Fashion Merchandising: The PiNKiTUDE fashion brand will be
manufactured by leading designers, brands, manufacturers and retailers.
-- Events: The Campaign will launch on August 14th with a celebrity
studded event at Club Lounge 7 in Los Angeles. Additional planned
events include a Melrose Avenue Block Party, a New York designer shoe
event, and October Breast Cancer Awareness events. The Pink Panther
costume character will appear at 30 Susan G. Komen for the Cure events
and will be incorporated into the Komen on the Go mobile educational
-- Retail: Starting August 16, premiere retailer XIN Boutique, located on
Los Angeles' hip and prestigious Melrose Avenue, w
|SOURCE Metro-Goldwyn-Mayer Studios Inc.|
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