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PiNKiTUDE, New Cause Marketing Initiative Inspired by MGM's Pink Panther, Benefits Susan G. Komen for the Cure(R)
Date:6/10/2008

Fashion, Entertainment & Year Round Events Collaborate on Raising Awareness

and Funding for Breast Cancer Research & Education

NEW YORK, June 10 /PRNewswire/ -- MGM Consumer Products today announced the formation of a new multilevel branding initiative, PiNKiTUDE, which will encompass a wide range of products, merchandise and events, with a percentage of the sales earmarked for the global breast cancer organization Susan G. Komen for the Cure. The fully integrated PiNKiTUDE effort will emanate from a modern fashion line targeting teen and young adult women, inspired by MGM's iconic Pink Panther. Also included in the initiative are special community-building social events in Los Angeles, New York and other locations, and unique cross-promotion and advertising campaigns with online and on-air media entertainment sites, including the MGM HD and VOD channels.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080610/LATU539LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20011119/MGMLOGO)

Targeting young women and teens, a demographic currently overlooked by the breast cancer movement, the PiNKiTUDE brand initiative is devised to raise awareness as to the importance of breast self-examination, early detection and treatment of breast cancer while also stressing the importance of a healthy lifestyle. Leveraging the strength of MGM's media assets and corporate relationships to reach consumers on-air, online, at retail, and through their favorite media, proceeds from the retail merchandise and events will raise critical funds for Komen for the Cure's ongoing research and community education campaigns.

The PiNKiTUDE fashion brand is a bold approach to life inspired by MGM's beloved and iconic Pink Panther. Encouraging women to live life completely; take care of thei
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SOURCE Metro-Goldwyn-Mayer Studios Inc.
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