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Physicians Practice and University of Cincinnati Physicians Partner to Improve Patient Care in Cincinnati, Ohio
Date:2/19/2009

BALTIMORE, Feb. 19 /PRNewswire/ -- Physicians Practice and the University of Cincinnati Physicians have joined forces to help provide area physicians and their staff more time to devote to patient care. This new partnership is a unique program designed to help doctors in the Cincinnati area better handle the cumbersome and time-consuming issues of managing a busy practice. Through this new alliance, University of Cincinnati Physicians will use Physicians Practice's extensive resources to deliver essential practice management tools to help local physicians manage the business aspects of medicine more efficiently and effectively.

Physicians' need for practice management information is an ever-increasing one. According to Pricewaterhouse Coopers, every hour a physician spends with a patient results in 36 minutes of paperwork. Additionally, the cost of running a medical practice has increased and now consumes as much as 62 percent of the revenue (2007 Medical Group Management Association Cost Survey), while reimbursement continues to decline from year to year (2006 and 2007 Physicians Practice Fee Schedule Surveys). Furthermore, according to the 2008 Future Physicians of America Survey, nearly 70 percent of medical students do not feel adequately prepared for managing or owning a practice in the future.

Under their new partnership, University of Cincinnati Physicians will sponsor the distribution of Physicians Practice, America's Leading Practice Management Journal, to approximately 1,800 local primary-care doctors in the Cincinnati area. Physicians Practice will be mailed monthly, beginning next month, and will serve to help physicians and their office staff address the numerous challenges faced by today's medical practices. The journal will also feature a section sponsored and written by University of Cincinnati Physicians highlighting the medical group's latest clinical offerings as well as articles of interest to physicians in the region.

"UC Physicians is excited about our new partnership with Physicians Practice. We believe Greater Cincinnati physicians will benefit from the journal and so will we," says Chris Ralston, Director of Marketing and Physician Relations of UC Physicians. "Many of our colleagues from around the country have enjoyed great success with Physicians Practice. It's a tribute to the quality of the journal."

"It is great to be able to partner with the University of Cincinnati Physicians to bring practice management information and resources directly to Cincinnati physicians," says Marcy Holeton, Senior Vice President and General Manager of CMPMedica US. "Our expertise in practice management and technology will help the University of Cincinnati Physicians medical practices to spend less time on business and more time with patients."

For more information on the benefits of partnering with Physicians Practice to improve patient care, visit www.PhysiciansPractice.com, and select For Hospitals.

About Physicians Practice

For more than 18 years, healthcare executives have turned to Physicians Practice to help them cultivate physician relationships. Physicians Practice maintains approximately 60 hospital partnerships and the journal is distributed to nearly 260,000 practicing physicians. We create award-winning content and multimedia services to help community-based doctors in the United States and Canada strengthen their practice operations, which ultimately improves patient care. Physicians Practice is owned by CMPMedica, a division of United Business Media. Visit www.PhysiciansPractice.com for additional information about our acclaimed healthcare business education solutions.

About University of Cincinnati Physicians

UC Physicians is the clinical practice group for faculty members at the University of Cincinnati College of Medicine. Our 650 physicians provide clinical services in nearly every healthcare specialty at more than 25 locations throughout Greater Cincinnati.

UC Physicians providers teach and train medical students, perform innovative research and treat patients. We are dedicated to supporting the community through healing, teaching, and leading.

    Hospital program contact:
    Steve Gottshall
    Associate Publisher
    847 242 9552
    steven.gottshall@cmpmedica.com

    Media contact for Physicians Practice:
    Amy Tubman
    Senior Marketing Manager
    410 818 2705
    amy.tubman@cmpmedica.com

    Media contact for University of Cincinnati Physicians:
    Dama Kimmon
    Assistant Director of Public Relations
    513 558 4519
    dama.kimmon@uc.edu


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SOURCE Physicians Practice
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