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Physicians Practice and Pocono Medical Center to Improve Patient Care in Monroe County, Pennsylvania
Date:6/10/2009

BALTIMORE, June 10 /PRNewswire/ -- Physicians Practice and the Pocono Medical Center have joined forces to help provide area physicians and their staff more time to devote to patient care. This new partnership is a unique program designed to help doctors in and around Monroe County, Pennsylvania better handle the cumbersome and time-consuming issues of managing a busy practice. Through this new alliance, Pocono Medical Center will use Physicians Practice's extensive resources to deliver essential practice management tools to help local physicians manage the business aspects of medicine more efficiently and effectively.

Physicians' need for practice management information is an ever-increasing one. According to Pricewaterhouse Coopers, every hour a physician spends with a patient results in 36 minutes of paperwork. Additionally, the cost of running a medical practice has increased and now consumes as much as 62 percent of the revenue (2007 Medical Group Management Association Cost Survey), while reimbursement continues to decline from year to year (2006 and 2007 Physicians Practice Fee Schedule Surveys). Furthermore, according to the 2008 Future Physicians of America Survey, nearly 70 percent of medical students do not feel adequately prepared for managing or owning a practice in the future.

In the new partnership, Pocono Medical Center will sponsor the distribution of Physicians Practice journal to approximately 500 local doctors in Monroe County, Pa., and surrounding counties in Pennsylvania and New Jersey. Physicians Practice will be mailed monthly, ten times a year, beginning in July, and will serve to help physicians and their office staff address the numerous challenges faced by today's medical practices. The journal will also feature a section sponsored and written by Pocono Medical Center, highlighting the hospital's latest clinical offerings as well as articles of interest to physicians in the region.

"We are proud to offer this invaluable resource to our local physicians," said Kathleen E. Kuck, President and CEO of Pocono Health System/Pocono Medical Center. "The partnership with Physicians Practice reflects our commitment to ensuring the success of our physicians and, therefore, better healthcare for our community."

"It is great to be able to partner with the Pocono Medical Center to bring practice management information and resources directly to local physicians," says Marcy Holeton, Senior Vice President and General Manager of CMPMedica US. "Our expertise in practice management and technology will help Pocono Medical Center medical practices to spend less time on business and more time with patients."

For more information on the benefits of partnering with Physicians Practice to improve patient care, visit www.PhysiciansPractice.com, and select For Hospitals.

About Physicians Practice

For more than 18 years, healthcare executives have turned to Physicians Practice to help them cultivate physician relationships. Physicians Practice maintains approximately 60 hospital partnerships and the journal is distributed to more than 255,000 practicing physicians. We create award-winning content and multimedia services to help community-based doctors in the United States and Canada strengthen their practice operations, which ultimately improves patient care. Physicians Practice is owned by CMPMedica, a division of United Business Media. Visit www.PhysiciansPractice.com for additional information about our acclaimed healthcare business education solutions.

About CMPMedica

Addressing today's healthcare information needs, CMPMedica, a division of United Business Media Limited (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach--online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, CMPMedica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, directories, drug databases and other electronic databases, Web sites, face-to-face meetings, and other valuable resources, CMPMedica also delivers comprehensive communication solutions for the pharmaceutical and related industries. U.S. Web sites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, PhysiciansPractice.com, and SearchMedica.com. Employing more than 1,400 people with offices in 29 countries, CMPMedica is headquartered in London. For more information, visit www.CMPMedica.com.

About Pocono Medical Center

Pocono Medical Center is an acute-care hospital accredited by the Joint Commission of Accreditation of Healthcare Organizations (JCAHO), the national organization responsible for rigorous review of hospital procedures and policies. PMC provides high quality, state-of-the-art acute medical care and is committed to patient satisfaction, education, and promotion of wellness. Pocono Medical Center includes the Dale and Frances Hughes Cancer Center, the Clementine Abeloff Community Health Center, the Mattioli Emergency Center, the ESSA Heart and Vascular Institute and numerous other inpatient and outpatient services. PMC is part of the Pocono Health System (PHS).

PMC is also associated with Pocono Health Foundation; PMC Physician Associates: Hospitalists; PMC Physician Associates: Infectious Disease; PMC Physician Associates: Dental Care; PMC Physician Associates: General Surgery; Pocono Occupational Medicine; PMC Physician Associates: Orthopaedic Surgery; PMC Physician Associates: Pediatrics; PMC Physician Associates: Plastic and Reconstructive Surgery; Pocono Ambulatory Services; Pocono Healthcare Management, including the following services: PMC Physician Associates: Hematology and Oncology; PMC Physician Associates: Internal Medicine; PMC Physician Associates: Family Medicine; PMC Physician Associates Obstetrics and Gynecology and Pocono Healthcare Partners, a joint venture providing Advanced Radiology Services and the Center for Women's Well-Being.

    Hospital program contact:
    Steve Gottshall
    Associate Publisher
    847-242-9552
    steven.gottshall@cmpmedica.com

    Media contact for Physicians Practice:
    Amy Tubman
    Senior Marketing Manager
    410-818-2705
    amy.tubman@cmpmedica.com

    Media contact for Pocono Medical Center:
    Geoffrey M. Roche
    Coordinator, Community and Government Relations
    570-476-3767
    groche@pmchealthsystem.org


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SOURCE CMPMedica
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