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Physicians' Level of Concern for H1N1 Swine Flu Steadily Increases
Date:7/29/2009

FLEMINGTON, N.J., July 29 /PRNewswire/ -- A new national study conducted among 670 physicians which measured perceptions regarding the H1N1 swine flu revealed that doctors' level of concern has steadily increased over the past month.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research on July 26, to view physicians' perceptions of the H1N1 virus and the potential risk and impact it will have on their lives. Studies will be conducted on a weekly basis which will measure physicians' perceptions regarding their concern, their outlook on the potential risk and their feelings regarding the government's readiness to handle an H1N1 pandemic. To view detailed results go to: www.mediacurves.com.

The study also revealed that the majority of physician respondents (57%) feel the extensive media coverage with regards to H1N1 is appropriate. 36% of physicians reported that there has been too much media coverage, and 7% of physicians reported that there has not been enough media coverage.

Among the findings:

Please indicate your level of concern regarding the degree of the impact that the H1N1 swine flu epidemic will have on you and your family. Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."

                   Wk 1     Wk 2     Wk 3     Wk 4     Wk 5     Wk 6     Wk 7
                   4/27     5/6      5/21     6/10     6/29     7/14     7/27
    1 - Not At All
     Concerned      3%       6%       6%       7%       6%       4%       3%
    2 - Not
     Concerned     12%      21%      22%      27%      21%      19%      15%
    Bottom 2       15%      27%      28%      35%      27%      23%      18%
    3 - Somewhat
     Not Concerned 11%      19%      19%      15%      17%      14%      16%
    4 - Neutral    12%      13%      14%      13%      15%      15%      15%
    5 - Somewhat
     Concerned     41%      31%      30%      29%      31%      33%      38%
    Top 2          21%      10%       9%       9%      11%      15%      15%
    6 - Concerned  18%       9%       8%       8%      10%      12%      12%
    7 - Extremely
     Concerned      4%       1%       1%       1%       1%       3%       2%
    MEAN          4.4      3.8      3.7      3.6      3.8      4.0      4.2
               (Neutral)(Neutral)(Neutral)(Neutral)(Neutral)(Neutral)(Neutral)

"What do you think about media coverage concerning the H1N1 virus?"

                                                      Total
    Too much media coverage                            36%
    Right amount of media coverage                     57%
    Not enough media coverage                           7%

HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).


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SOURCE HCD Research, Inc.
Copyright©2009 PR Newswire.
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