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Physicians' Level of Concern for H1N1 Swine Flu Pandemic Highest Since April
Date:7/14/2009

FLEMINGTON, N.J., July 14 /PRNewswire/ -- A new national study among 675 physicians revealed that nearly half of physicians (48%) reported that the H1N1 Swine Flu poses some level of risk for a worldwide catastrophic pandemic, the highest percentage since an April study.

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The study was conducted last night by HCD Research using its MediaCurves.com(R) website, and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which were conducted during April, May and June to obtain physicians' perceptions of the H1N1 virus. The studies are being conducted on a weekly basis to measure physicians' personal and professional views on the issue. To view detailed results go to: www.hcdi.net or www.mediacurves.com.

"Our recent study revealed that the level of concern among physicians regarding a potential H1N1 pandemic has somewhat spiked since our June 10 study," reported Glenn Kessler, president and CEO, HCD Research.

The study revealed that 10% of physicians reported that there is a high risk that H1N1 will result in a catastrophic pandemic, compared to 6% from two studies conducted in June. In addition, 15% of physicians reported that they were either concerned or extremely concerned regarding the degree of impact that H1N1 will have on themselves and their family, compared to 9% from a study conducted on June 10.

Among the findings:

Please indicate the level of risk that the H1N1 swine flu could result in a catastrophic pandemic. Use a scale from 1 to 7, where 1 indicates "No Risk" and 7 indicates "Extremely High Risk."

                     Week 1   Week 2    Week 3    Week 4    Week 5    Week 6
                    (4/27/09) (5/6/09) (5/21/09) (6/10/09) (6/29/09) (7/14/09)
    1 - No Risk         1%        2%        3%        2%        3%        2%
    2 - Low Risk       13%       27%       26%       33%       25%       22%
        Bottom 2       14%       30%       29%       35%       28%       24%
    3 - Somewhat Low
        Risk           14%       18%       17%       16%       16%       15%
    4 - Neither At
        Risk or Not
        At Risk         9%       12%       14%       14%       12%       13%
    5 - Somewhat
        At Risk        49%       31%       33%       29%       37%       36%
    Top 2              14%        9%        8%        6%        7%       12%
    6 - High Risk      12%        7%        7%        6%        6%       10%
    7 - Extremely
        High Risk       2%        1%        1%        0%        1%        2%
    MEAN              4.4       3.7       3.7       3.5       3.8       4.0
                   (Neither) (Neither) (Neutral) (Neutral) (Neutral) (Neutral)

Please indicate your level of concern regarding the degree of the impact that the H1N1 swine flu epidemic will have on you and your family.

Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."

                     Week 1    Week 2    Week 3    Week 4    Week 5    Week 6
                    (4/27/09) (5/6/09) (5/21/09) (6/10/09) (6/29/09) (7/14/09)

    1 - Not At All
        Concerned       3%        6%        6%        7%        6%        4%
    2 - Not Concerned  12%       21%       22%       27%       21%       19%
    Bottom 2           15%       27%       28%       35%       27%       23%
    3 - Somewhat Not
        Concerned      11%       19%       19%       15%       17%       14%
    4 - Neutral        12%       13%       14%       13%       15%       15%
    5 - Somewhat
        Concerned      41%       31%       30%       29%       31%       33%
    Top 2              21%       10%        9%        9%       11%       15%
    6 - Concerned      18%        9%        8%        8%       10%       12%
    7 - Extremely
        Concerned       4%        1%        1%        1%        1%        3%
    MEAN              4.4       3.8       3.7       3.6       3.8       4.0
                  (Neutral) (Neutral) (Neutral) (Neutral) (Neutral)  (Neutral)

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. For additional information on HCD Research, access the company's website at www.hcdi.net. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.


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SOURCE HCD Research
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