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Physicians Interactive Acquires Skyscape Inc.-- Becoming World's Leading Mobile Medical Information Provider
Date:7/23/2009

Third acquisition in 10 months expands delivery of medical content to more than one million health care professionals

LIBERTYVILLE, Ill., July 23 /PRNewswire/ -- Physicians Interactive LLC (PI), the leading digital sales and health marketing partner for life sciences companies, today announced the acquisition of Skyscape Inc., the world's No. 1 service for trusted medical information delivered via mobile devices and the Internet. Skyscape is now a wholly owned subsidiary of PI.

The Skyscape acquisition doubles PI's current physician network and adds more than one million health care professionals to the PI database, providing valuable insights into the online behavior of physicians and other health care providers. The acquisition will allow for the development of new and enhanced decision support tools for health care professionals and expanded product offerings for pharmaceutical, biotech and other life science companies -- all on one integrated platform available on multiple technologies.

"With the addition of Skyscape, Physicians Interactive is poised to offer compelling services to engage physicians, both online as well as at the point of care, allowing life sciences companies to gain efficient access to this hard-to-reach audience," said Donato Tramuto, vice chairman and CEO of Physicians Interactive Holdings LLC. "As a result of this deal, our third in 10 months, PI is now in a position to offer the broadest portfolio of services to physicians on the platform of their choice using a proven, scalable and innovative technology foundation."

Skyscape delivers trusted medical content at the point of care through its multiple mobile platforms and broad internet presence. From drug dosing calculators and drug interactions to medical alerts to the latest research and clinical practice guidelines, Skyscape provides up-to-the-minute infor
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SOURCE Physicians Interactive LLC
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