Navigation Links
Physicians Interactive Acquires Skyscape Inc.-- Becoming World's Leading Mobile Medical Information Provider
Date:7/23/2009

Third acquisition in 10 months expands delivery of medical content to more than one million health care professionals

LIBERTYVILLE, Ill., July 23 /PRNewswire/ -- Physicians Interactive LLC (PI), the leading digital sales and health marketing partner for life sciences companies, today announced the acquisition of Skyscape Inc., the world's No. 1 service for trusted medical information delivered via mobile devices and the Internet. Skyscape is now a wholly owned subsidiary of PI.

The Skyscape acquisition doubles PI's current physician network and adds more than one million health care professionals to the PI database, providing valuable insights into the online behavior of physicians and other health care providers. The acquisition will allow for the development of new and enhanced decision support tools for health care professionals and expanded product offerings for pharmaceutical, biotech and other life science companies -- all on one integrated platform available on multiple technologies.

"With the addition of Skyscape, Physicians Interactive is poised to offer compelling services to engage physicians, both online as well as at the point of care, allowing life sciences companies to gain efficient access to this hard-to-reach audience," said Donato Tramuto, vice chairman and CEO of Physicians Interactive Holdings LLC. "As a result of this deal, our third in 10 months, PI is now in a position to offer the broadest portfolio of services to physicians on the platform of their choice using a proven, scalable and innovative technology foundation."

Skyscape delivers trusted medical content at the point of care through its multiple mobile platforms and broad internet presence. From drug dosing calculators and drug interactions to medical alerts to the latest research and clinical practice guidelines, Skyscape provides up-to-the-minute information to enhance patient care. Gold standard content is delivered in partnership with more than 50 of the top medical publishers, associations and major medical institutions. Skyscape's SmartLink(TM) technology enables subscribers to customize how they view content and automatically generates "smart links," converting hundreds of editions and volumes of medical information into integrated decision tools.

"Skyscape's adoption rate by health care professionals has almost tripled this year, further validating the appeal of Skyscape's offerings as well as the convenience of the mobile platform," said Sandeep Shah, founder, president and CEO of Skyscape Inc. "With Physicians Interactive's online tools and services, physicians will be able to aggregate and access a significant portion of all their information needs (clinical and other professional content) through a single platform using the technology of their choice."

Under the terms of the acquisition agreement, Skyscape will continue to be led by Mr. Shah, who will report to Mr. Tramuto. Terms of the acquisition were not disclosed.

Physicians Interactive is owned by Perseus LLC, a private equity fund management company. Late last year, Perseus bought PI from Allscripts Healthcare Solutions, and earlier this year acquired MedManage Systems, the nation's leading provider of online, on-demand prescription drug sampling.

About Physicians Interactive

Physicians Interactive is the leading digital sales and marketing partner for life sciences companies seeking to reach physicians and other health care professionals. Through a proprietary platform that provides services including eDetailing, eSampling, clinical updates and online communities, PI complements life science companies' offline strategies while providing digital tools that help health care professionals meet the needs of their patients.

Since 1996, PI has developed more than 1,000 online programs for more than 150 brands throughout every stage of the product life cycle. PI's client list includes nearly 75 pharmaceutical, biotech and medical device companies, including nine of the top 10 worldwide pharmaceutical corporations. The company has become a trusted resource for health care professionals, evidenced by its database of providers, the largest in the industry. For more information about Physicians Interactive, visit www.physiciansinteractive.com.

About Skyscape

Skyscape(R) is the worldwide leading service for trusted medical information by specialty for mobile devices. Skyscape's service enables healthcare practitioners to tailor their experience from the most trusted medical information available and delivers it in an intuitive manner that supports the natural thought flow for diagnosis and treatment. Skyscape has a registered user base of more than one million medical practitioners. Its more than 500 trusted resources cover 30+ medical specialties. All are integrated via Skyscape's easy-to-use SmartLink(TM) technology and are available on Palm OS(R), Palm Pre, BlackBerry(R), iPhone, Symbian S60, 3rd edition (Nokia)(R), Windows(R) Mobile and Windows(R) powered desktop and Tablet PCs. Skyscape is a privately held company headquartered in Marlborough, Mass. For more information about Skyscape, visit www.skyscape.com.

    MEDIA CONTACTS:
    Julian Teixeira
    Zeno Group
    (202) 965-7808
    julian.teixeira@zenogroup.com

    Nancy Kavadas
    Physicians Interactive
    (312) 961-2018
    nancy.kavadas@physiciansinteractive.com


'/>"/>
SOURCE Physicians Interactive LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Snoring Isn't Sexy, LLC Announces Commendation Program to Honor Sleep Physicians Who Work with Dentists to Manage Sleep Breathing Disorders
2. Two Years Remain for Physicians to Obtain Sleep Medicine Certification without Fellowship Training
3. Heartfelt Tales by Physicians and Patients Inspire a Unique Online National Magazine
4. Healthy Advice Networks Announces the Launch of PracticeWire; Technology to Deliver Real-time Healthcare Content to Physicians
5. WebMD Launches Free Mobile Application For Physicians
6. l.a. Hospitals Struggle for Emergency Room Care, Pay Physicians High Fees for On-Call Coverage
7. Physicians Level of Concern for H1N1 Swine Flu Pandemic Highest Since April
8. United Physicians Goes Green Effective August 1st, 2009
9. Accumetrics VerifyNow(R) P2Y12 Test Provides Physicians With Information to Assess a Patients Response to Newly-Approved Prasugrel (Effient(R))
10. 40 Northwest Hospital Physicians Named Among Seattles Top Doctors by Seattle Magazine
11. Health clinic conditions may be to blame for decrease in primary care physicians
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... Aliso Viejo, California (PRWEB) , ... June 26, 2016 , ... ... for Final Cut Pro X. , "Film editors can give their videos a whole ... artistically," said Christina Austin - CEO of Pixel Film Studios. , ProSlice Levels ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... ... fertility once they have been diagnosed with endometriosis. These women need a treatment ... also require a comprehensive approach that can help for preservation of fertility and ...
(Date:6/25/2016)... , ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on ... Observer , brings up a new, often overlooked aspect of head lice: the parasite’s ability ... fumigation is not a common occurrence, but a necessary one in the event that lice ...
(Date:6/25/2016)... ... , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his Bachelors ... Geffen School of Medicine at UCLA. He trained in Internal Medicine at Scripps Green ... hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to train ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether ... latter, setting the bar too high can result in disappointment, perhaps even self-loathing. However, ... their goal. , Research from PsychTests.com reveals that behind the tendency ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Collagen Matrix, Inc., ... development and manufacturing of collagen and mineral based ... today that Bill Messer has joined ... to further leverage the growing portfolio of oral ... Bill joins the Collagen Matrix executive ...
(Date:6/24/2016)... , June 24, 2016 ... of the "Structural Electronics 2015-2025: Applications, Technologies, ... In-Mold Electronics, Smart Skin, ... Photovoltaics Structural electronics involves electronic ... load-bearing, protective structures, replacing dumb structures such as ...
(Date:6/24/2016)... June 24, 2016 Research and Markets ... for Companion Diagnostic Tests" report to their offering. ... Companion Diagnostics The World Market for Companion ... medicine diagnostics. Market analysis in the report includes the following: ... (In Vitro Diagnostic Kits) by Region (N. America, EU, ROW), ...
Breaking Medicine Technology: