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Physicians Interactive Acquires MedManage Systems
Date:4/1/2009

mand service is available to almost a quarter of a million eligible prescribers across the country.

"Joining forces with PI brings together two recognized industry leaders to address the growing needs of pharmaceutical companies and healthcare providers for online, on-demand access to vital information and services," said Cecil Kost, president and CEO, MedManage Systems Inc. "We are excited about developing new and innovative solutions with PI while remaining committed to our industry-neutral, multi-channel deployment model for our Samples On Demand service."

Today, health care professionals are turning to electronic media and online tools to support professional needs at a rising rate. Through a proprietary platform that provides services including eDetailing, eSampling, clinical updates and online communities, PI complements life science companies' offline strategies while providing digital tools that help health care professionals meet the needs of their patients.

In addition to wholly owned services, PI has established unique data partnerships. PI and Allscripts are collaborating on innovative and novel offerings that leverage Allscripts' strength as the leading provider of electronic health records and e-prescribing solutions. Future partnerships will look to further enhance the company's data and analytics capabilities.

Under the terms of the acquisition agreement, MedManage will continue to be led by Kost, who will report to Tramuto.

About MedManage Systems

Started in 1999, MedManage is the leading online drug sampling provider in the industry. The company's Samples On Demand(TM) service connects pharmaceutical manufacturers' brands with their customers through a network of physician portals which provides users near ubiquitous access to medication samples. MedManage is the only company to enable eSampling for a pharmaceutical manufacturer on
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SOURCE Physicians Interactive LLC
Copyright©2009 PR Newswire.
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