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Physicians Health Choice Hires Blue Clover as Agency of Record
Date:9/22/2008

SAN ANTONIO, Sept. 22 /PRNewswire/ -- Poised on the brink of phenomenal growth, the administration of Physicians Health Choice (PHC) wanted an aggressive, innovative branding firm that could grow with it while it created an overarching brand campaign for all future PHC marketing efforts.

They found that partnership with Blue Clover -- a versatile, fast moving On and Off-Line Branding(TM) firm based in San Antonio -- and named it Agency of Record as of July 2008.

Blue Clover's responsibilities entail design and technology for a new campaign for Physicians Health Choice's public relations and special events; collateral materials; direct mail; media buys; and advertisements in all mediums. Materials also will be produced in the Spanish dialect of the area, which differs from state to state.

Physicians Health Choice, a Medicare Advantage organization, opened in 2005 to meet the needs of those eligible for Medicare and Medicaid. The company's goal is to change the face of health care delivery for seniors in all markets, and partner with physicians who provide proactive, preventive healthcare.

"We chose Blue Clover because they share the same energy and a passion for their customers as we do for our members. Their strength is their people," said Jeff White, vice president of Sales and Marketing, PHC. "The fact that Blue Clover is a multi-cultural agency also was a key reason, since PHC has a strong representation in the Hispanic community."

PHC is a subsidiary of WellMed Medical Management, Inc. (WMMI), a medical management company; both are based in San Antonio. PHC offers a selection of Medicare Advantage health care plans to Medicare beneficiaries in Corpus Christi, Austin, Amarillo, El Paso and the Rio Grande Valley in Texas; Dona Ana and Otero counties in New Mexico; Little Rock, Arkansas; and Fort Lauderdale, Florida.

Blue Clover was established in 2003 by marketing experts and partners Jose B. Sena, Juan Barrera and
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