Navigation Links
Physicians Health Choice Hires Blue Clover as Agency of Record
Date:9/22/2008

SAN ANTONIO, Sept. 22 /PRNewswire/ -- Poised on the brink of phenomenal growth, the administration of Physicians Health Choice (PHC) wanted an aggressive, innovative branding firm that could grow with it while it created an overarching brand campaign for all future PHC marketing efforts.

They found that partnership with Blue Clover -- a versatile, fast moving On and Off-Line Branding(TM) firm based in San Antonio -- and named it Agency of Record as of July 2008.

Blue Clover's responsibilities entail design and technology for a new campaign for Physicians Health Choice's public relations and special events; collateral materials; direct mail; media buys; and advertisements in all mediums. Materials also will be produced in the Spanish dialect of the area, which differs from state to state.

Physicians Health Choice, a Medicare Advantage organization, opened in 2005 to meet the needs of those eligible for Medicare and Medicaid. The company's goal is to change the face of health care delivery for seniors in all markets, and partner with physicians who provide proactive, preventive healthcare.

"We chose Blue Clover because they share the same energy and a passion for their customers as we do for our members. Their strength is their people," said Jeff White, vice president of Sales and Marketing, PHC. "The fact that Blue Clover is a multi-cultural agency also was a key reason, since PHC has a strong representation in the Hispanic community."

PHC is a subsidiary of WellMed Medical Management, Inc. (WMMI), a medical management company; both are based in San Antonio. PHC offers a selection of Medicare Advantage health care plans to Medicare beneficiaries in Corpus Christi, Austin, Amarillo, El Paso and the Rio Grande Valley in Texas; Dona Ana and Otero counties in New Mexico; Little Rock, Arkansas; and Fort Lauderdale, Florida.

Blue Clover was established in 2003 by marketing experts and partners Jose B. Sena, Juan Barrera and Chris Gilbert. The company now includes partner Jody Tidwell and 17 creative and technology professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience. It now has offices in Atlanta, Mississippi and Dallas.

Blue Clover has more than 120 active local and national clients, ranging from NBA champions San Antonio Spurs to Hotels & Preference (a Paris-based network of 122 four- and five-Star independently owned hotels and resorts throughout the world).


'/>"/>
SOURCE Blue Clover
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Broad-based group of physicians calls for improvement in stroke treatment
2. Latest DES Analysis Stresses Importance of Physicians Well-Trained in Implantation Technique and Patient Follow-Up
3. Psychiatrists are the least religious of all physicians
4. Maimonides Expands Circulation of Physicians Practice Journal to Staten Island Doctors
5. Scientists, physicians present latest findings in personalized cancer treatment and prevention
6. NNN Healthcare/Office REIT Acquires St. Mary Physicians Center in Long Beach, California
7. U.S. Physicians Question Presidential Candidates
8. New Jersey Physicians Launch New, Statewide Association to Fight for Stronger Voice in Healthcare
9. Internal medicine physicians recommend key elements to guide state initiatives
10. Fingertip Formulary Mobile(TM) is Now Available for Physicians and Other Healthcare Providers Free on PDAs
11. American College of Physicians publishes The Fenway Guide to LGBT Health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/24/2017)... ... 2017 , ... WHAT: , The New Jersey Tech Council, ... as advocacy for the state and region‘s technology businesses, hosted their 2017 Innovation ... Innovation Forecast event highlights innovation throughout the region from small to large companies. ...
(Date:2/24/2017)... York, NY (PRWEB) , ... February 24, 2017 , ... ... “Security needs to be a top priority because it’s not if you will be ... online safety, especially when it comes to digital health care. , Improvements in auditing ...
(Date:2/24/2017)... ... February 24, 2017 , ... With ProGlass Prism users now have the ability ... total control over position, rotation, distortion, edge softness, edge blur, chromatic aberration, individual glass ... , With ProGlass Prism users are given the tools and effects to generate ...
(Date:2/24/2017)... , ... February 24, 2017 , ... Indiana Fiber Network ... the company later this year. Dyer started as the Chairman of the Management ... the establishment of the corporation including the recruitment of investor/owners and development of the ...
(Date:2/24/2017)... ... February 24, 2017 , ... Castle Farms, ... their Military Wedding Giveaway, with the winning couple announced on Feb. 14, 2017, ... generously donated from local vendors: A Matter of Taste, Ryan Rousseau Enterprises, A ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... CHEYENNE, Wyoming , Feb. 24, 2017  Xynomic ... company, today announced that it has acquired exclusive ... a potentially best-in-class innovative HDAC inhibitor targeting hematological ... total of 14 Phase 1 and 2 clinical ... Asia have already been completed, ...
(Date:2/23/2017)... -- Genesis Healthcare Services has merged with Hospice Cloud, a ... Bill Monast , President and CEO of Hospice Cloud ... , executives with Home Health Depot, Inc., the parent ... This acquisition helps Hospice Cloud maintain its position as ... equipment (DME) solutions for the hospice industry. Nathan ...
(Date:2/23/2017)... Nevro Corp. (NYSE: NVRO), a global medical device ... of chronic pain, today reported financial results for the three ... 2016 Accomplishment & Highlights: Achieved revenue ... of 228% as reported, over the prior year ... 612% over the prior year International revenue ...
Breaking Medicine Technology: