Navigation Links
Physicians "Get Smart" - Number of Docs Using Smartphones Surges to 64% in 2009
Date:4/14/2009

Physician smartphone adoption increased by 20% in the past year, Manhattan Research April 21 webinar will reveal the latest trends in physician media mix and use of technology

New York, NY (PRWEB) April 14, 2009 -- In 2009, the number of physicians using smartphones surged to 64%, according to Taking the Pulse® v9.0, pharmaceutical and healthcare market research company Manhattan Research's newly released study focused on physician adoption, use, and impact of the Internet and other technologies. This group of "smart" physicians using mobile devices such as iPhones and BlackBerries increased by 20% between 2008 and 2009. In fact, the number of physicians using iPhones more than doubled in the past year alone.

Survey results indicate that physicians' increased reliance on smartphones is not cannibalizing Internet usage on computers. Rather, physicians are spending more time online overall and are using both computers and smartphones to access to the most up-to-date online medical and pharmaceutical resources at a variety of points throughout the day. Smartphone-using physicians are an important group to take note of for strategy planning, especially for brand teams looking to leverage the evolving physician media mix in building relationships with their target audiences.

"Physicians have always been advanced in terms of their mobile use," said Monique Levy, Senior Director of Research at Manhattan Research. "Nevertheless, growth in smartphone ownership in the last year is remarkable. Mobile is delivering on its promise to allow doctors to be 'always on' - which is partly why so many doctors say the Internet is essential to their practice."

Sign up for the Taking the Pulse® v9.0 Webinar
Date: Tuesday, April 21, 2009 at 11am and 3pm EDT

Manhattan Research Senior Director of Research Monique Levy will discuss the latest trends in U.S. physician use of the Internet, mobile devices, social networking, and other technologies from the newly released Taking the Pulse® v9.0 physician study and advisory service.

This year's study reveals critical shifts in the physician media mix for professional and pharma information-seeking, making the webinar a valuable session for product managers and marketers planning strategies for connecting with physicians in 2010 and beyond.

Key topics include physician trends related to the Internet, Web 2.0 technologies, email communication, PDAs/smartphones, search engines, detailing/tech-enabled sales reps, patient interaction/education, and digital health infrastructure.

Register Today!

Session 1: Tuesday, April 21, 11:00am EDT
Sign up here: https://www2.gotomeeting.com/register/576156547

Session 2: Tuesday, April 21, 3:00pm EDT
Sign up here: https://www2.gotomeeting.com/register/271553794

For assistance signing up for the above sessions, please contact Maureen Malloy at webinars (at) manhattanresearch (dot) com or 212-255-7799.


About Taking the Pulse® v9.0

Taking the Pulse® v9.0 is a market research and strategic advisory service focused on which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future. The study was conducted in Q1 2009 among a nationally representative sample of 1,900 practicing U.S. physicians.

Clients can further segment the broad physician market trends to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions.

For additional product and subscription information, please visit www.manhattanresearch.com/products/Strategic_Advisory/ttp/ or email sales (at) manhattanresearch (dot) com.


About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com, email sales (at) manhattanresearch (dot) com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.decisionresourcesinc.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

###

Read the full story at http://www.prweb.com/releases/2009/04/prweb2323074.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. National Physicians Study: Nearly One Third Would Choose Different Career Today
2. Best-selling authors and physicians from NYP/Weill Cornell discuss diet, surgery and bone health
3. Physicians Coalition for Injectable Safety Says There are No Substitutes for Cosmetic Injections, Offers Solutions
4. IGI Announces Portal Designed to Maximize Data Sharing Between Hospitals and Their Affiliated Physicians
5. Local Physicians of Indian Origin To Offer Free Health Screenings at The Hindu Temple of Canton
6. S.C. BlueCross and Palmetto Primary Care Physicians Launch Medical Home Pilot Project
7. Physicians Interactive Acquires MedManage Systems
8. GUMC researcher creates first Web-interactive CME course for physicians on pharmaceutical marketing
9. Physicians mending broken hearts
10. Catastrophic Head and Neck Injuries Among Focus for NFL Team Physicians and Clinical Staff at Fourth Annual Injuries in Football Conference
11. TMA Physicians and Legislators: Patients Have a Right to Know
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... (PRWEB) , ... June 27, 2016 , ... Quality metrics ... yet in many ways they remain in the eye of the beholder, according to ... a publication of The American Journal of Managed Care. For the full issue, ...
(Date:6/26/2016)... ... ... legally blind and certified personal trainer is helping to develop a weight loss fitness plan ... fix the two major problems leading the fitness industry today:, , ... They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library ... City Observer , brings up a new, often overlooked aspect of head lice: the parasite’s ... for fumigation is not a common occurrence, but a necessary one in the event that ...
(Date:6/25/2016)... ... June 25, 2016 , ... ... non-athletes recover from injury. Recently, he has implemented orthobiologic procedures as a method ... —Johnson is one of the first doctors to perform the treatment. Orthobiologics are ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may suffer ... unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To avoid ... healthy coping following a traumatic event. , Trauma sufferers tend to feel a range ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 Research and ... Market for Companion Diagnostic Tests" report to their offering. ... for Companion Diagnostics The World Market for ... personalized medicine diagnostics. Market analysis in the report includes the ... Market (In Vitro Diagnostic Kits) by Region (N. America, EU, ...
(Date:6/24/2016)... , Belgium , June 24, ... VNRX), today announced the appointment of Dr. ... Directors as a Non-Executive Director, effective June 23, ... Audit, Compensation and Nominations and Governance Committees.  As ... Futcher will provide independent expertise and strategic counsel ...
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Market - Forecast to 2022" report to their offering. ... method for the patients with kidney failure, it replaces the ... from the patient,s blood and thus the treatment helps to ... chloride in balance. Increasing number of ESRD ...
Breaking Medicine Technology: