Navigation Links
Physicians "Get Smart" - Number of Docs Using Smartphones Surges to 64% in 2009

Physician smartphone adoption increased by 20% in the past year, Manhattan Research April 21 webinar will reveal the latest trends in physician media mix and use of technology

New York, NY (PRWEB) April 14, 2009 -- In 2009, the number of physicians using smartphones surged to 64%, according to Taking the Pulse® v9.0, pharmaceutical and healthcare market research company Manhattan Research's newly released study focused on physician adoption, use, and impact of the Internet and other technologies. This group of "smart" physicians using mobile devices such as iPhones and BlackBerries increased by 20% between 2008 and 2009. In fact, the number of physicians using iPhones more than doubled in the past year alone.

Survey results indicate that physicians' increased reliance on smartphones is not cannibalizing Internet usage on computers. Rather, physicians are spending more time online overall and are using both computers and smartphones to access to the most up-to-date online medical and pharmaceutical resources at a variety of points throughout the day. Smartphone-using physicians are an important group to take note of for strategy planning, especially for brand teams looking to leverage the evolving physician media mix in building relationships with their target audiences.

"Physicians have always been advanced in terms of their mobile use," said Monique Levy, Senior Director of Research at Manhattan Research. "Nevertheless, growth in smartphone ownership in the last year is remarkable. Mobile is delivering on its promise to allow doctors to be 'always on' - which is partly why so many doctors say the Internet is essential to their practice."

Sign up for the Taking the Pulse® v9.0 Webinar
Date: Tuesday, April 21, 2009 at 11am and 3pm EDT

Manhattan Research Senior Director of Research Monique Levy will discuss the latest trends in U.S. physician use of the Internet, mobile devices, social networking, and other technologies from the newly released Taking the Pulse® v9.0 physician study and advisory service.

This year's study reveals critical shifts in the physician media mix for professional and pharma information-seeking, making the webinar a valuable session for product managers and marketers planning strategies for connecting with physicians in 2010 and beyond.

Key topics include physician trends related to the Internet, Web 2.0 technologies, email communication, PDAs/smartphones, search engines, detailing/tech-enabled sales reps, patient interaction/education, and digital health infrastructure.

Register Today!

Session 1: Tuesday, April 21, 11:00am EDT
Sign up here:

Session 2: Tuesday, April 21, 3:00pm EDT
Sign up here:

For assistance signing up for the above sessions, please contact Maureen Malloy at webinars (at) manhattanresearch (dot) com or 212-255-7799.

About Taking the Pulse® v9.0

Taking the Pulse® v9.0 is a market research and strategic advisory service focused on which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future. The study was conducted in Q1 2009 among a nationally representative sample of 1,900 practicing U.S. physicians.

Clients can further segment the broad physician market trends to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.

In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions.

For additional product and subscription information, please visit or email sales (at) manhattanresearch (dot) com.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit, email sales (at) manhattanresearch (dot) com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.


Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. National Physicians Study: Nearly One Third Would Choose Different Career Today
2. Best-selling authors and physicians from NYP/Weill Cornell discuss diet, surgery and bone health
3. Physicians Coalition for Injectable Safety Says There are No Substitutes for Cosmetic Injections, Offers Solutions
4. IGI Announces Portal Designed to Maximize Data Sharing Between Hospitals and Their Affiliated Physicians
5. Local Physicians of Indian Origin To Offer Free Health Screenings at The Hindu Temple of Canton
6. S.C. BlueCross and Palmetto Primary Care Physicians Launch Medical Home Pilot Project
7. Physicians Interactive Acquires MedManage Systems
8. GUMC researcher creates first Web-interactive CME course for physicians on pharmaceutical marketing
9. Physicians mending broken hearts
10. Catastrophic Head and Neck Injuries Among Focus for NFL Team Physicians and Clinical Staff at Fourth Annual Injuries in Football Conference
11. TMA Physicians and Legislators: Patients Have a Right to Know
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... A team of Swiss ... to treat it. Surviving Mesothelioma has just posted the findings on the website. ... Zurich analyzed the cases of 136 mesothelioma patients who were treated with chemotherapy followed ...
(Date:11/27/2015)... ... November 27, 2015 , ... The ... of USA Today in Atlanta, Dallas, New York, Minneapolis, South Florida, with a ... component is distributed nationally, through a vast social media strategy and across a ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... Microsoft Dynamics SL User Group (MSDSLUG). Recognized as Microsoft’s official group for end ... Microsoft Dynamics SL software users, partners, industry experts and representatives. Intellitec Solutions’ membership ...
(Date:11/27/2015)... ... 2015 , ... CBD College is proud to announce that on ... accreditation to its Diagnostic Medical Sonography program. CBD College is honored to join this ... colleges and universities in the state of California make the cut. CBD College is ...
(Date:11/27/2015)... ... ... Indosoft Inc., developer and distributor of the world-class Asterisk ... Term Support) into its Q-Suite 5.10 product line. , Making the change to ... of Asterisk that will receive not only security fixes, but feature and bug ...
Breaking Medicine News(10 mins):
(Date:11/27/2015)... Ein neuer Kombinationsansatz vereint ... --> Ein neuer Kombinationsansatz vereint Immuntherapie ... --> Ein neuer Kombinationsansatz vereint Immuntherapie ... Clinical Cancer Research vom 6. November ... vom 6. November 2015 berichtet. --> ...
(Date:11/26/2015)... Un nuevo enfoque combina la ... cáncer avanzado.   --> Un nuevo ... Bremachlorin para el cáncer avanzado.   --> ... la terapia fotodinámica de Bremachlorin para el cáncer avanzado. ... --> Clinical Cancer Research . --> ...
(Date:11/26/2015)... 26, 2015 Research and Markets ( ) ... Pacemaker Market Outlook to 2019 - Rise in Cardiac Disorders ... report to their offering. Boston ... Boston scientific and others. --> ... Biotronik, Boston scientific and others. ...
Breaking Medicine Technology: