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Physicians "Get Smart" - Number of Docs Using Smartphones Surges to 64% in 2009
Date:4/14/2009

Physician smartphone adoption increased by 20% in the past year, Manhattan Research April 21 webinar will reveal the latest trends in physician media mix and use of technology

New York, NY (PRWEB) April 14, 2009 -- In 2009, the number of physicians using smartphones surged to 64%, according to Taking the Pulse® v9.0, pharmaceutical and healthcare market research company Manhattan Research's newly released study focused on physician adoption, use, and impact of the Internet and other technologies. This group of "smart" physicians using mobile devices such as iPhones and BlackBerries increased by 20% between 2008 and 2009. In fact, the number of physicians using iPhones more than doubled in the past year alone.

Survey results indicate that physicians' increased reliance on smartphones is not cannibalizing Internet usage on computers. Rather, physicians are spending more time online overall and are using both computers and smartphones to access to the most up-to-date online medical and pharmaceutical resources at a variety of points throughout the day. Smartphone-using physicians are an important group to take note of for strategy planning, especially for brand teams looking to leverage the evolving physician media mix in building relationships with their target audiences.

"Physicians have always been advanced in terms of their mobile use," said Monique Levy, Senior Director of Research at Manhattan Research. "Nevertheless, growth in smartphone ownership in the last year is remarkable. Mobile is delivering on its promise to allow doctors to be 'always on' - which is partly why so many doctors say the Internet is essential to their practice."

Sign up for the Taking the Pulse® v9.0 Webinar
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