Navigation Links
Physical activity in parks can be boosted by modest marketing
Date:10/19/2013

Modest increases in marketing and outreach to local communities can increase the amount of physical activity that occurs in parks, providing a cost-effective way to potentially improve a community's health, according to a new RAND Corporation study.

The project, which examined 50 parks across Los Angeles, found that simple interventions such as increased signage boosted physical activity by 7 to 12 percent over the study period in relation to parks that did not make changes. The findings are published online by the American Journal of Preventive Medicine.

"The study shows that environmental cues influence and change individual behavior, including physical behavior," said Dr. Deborah A. Cohen, the study's lead author and a senior natural scientist at RAND, a nonprofit research organization. "When physical activity opportunities and reminders become more obvious, whether they are overt signs or notices for classes or new walking paths, they may lead people to becoming more active, especially if they are already in a park."

Although most Americans live in a community with a network of parks and recreation facilities suited to exercise, most do not meet the national guidelines for physical activity. Those recommendations suggest adults engage in physical activity for 150 minutes per week, while children should do so for 60 minutes per day.

An increase in physical activity among people in Finland over the past few decades has been attributed, in part, to an increased focus on local parks and sports facilities. In contrast, many U.S. municipalities -- including Los Angeles -- have trimmed support for public physical activity programs and parks.

RAND researchers wanted to examine whether, given limited resources, parks could adjust their programming and outreach efforts to increase activity if they had better information about local use and activity preferences. The second question was whether the involvement of park advisory boards composed of community members would help improve the decisions made by park directors.

To conduct the project, 50 parks in the City of Los Angeles that included a recreation center and full-time staff were randomized into three groups. In the first group, the park director worked with the research team to determine how to attract more park users and increase physical activity. The research project made $4,000 available to each park for marketing, outreach and programming activities.

In the second group, the research team worked with the park director and an existing local park advisory board to collect and analyze information about park usage and decide how to spend the marketing funds. The third group of parks did not receive any additional help.

In both groups, most of the money was spent on improving signage that encouraged people to participate in park-sponsored activities. Each park was monitored to assess the characteristics of the park and its users, including physical activity levels. The study period ran from 2007 to 2012.

Among the parks that received project funding, there was no substantial difference in the amount of additional physical activity observed between those that involved park advisory boards and those that didn't.

Researchers say most of the increase in activity appeared to be concentrated among existing park users, suggesting that putting reminders and signs in areas outside the park may be necessary to recruit new users to the park.


'/>"/>

Contact: Warren Robak
robak@rand.org
310-451-6913
RAND Corporation
Source:Eurekalert

Related medicine news :

1. Six Conditions You May Not Realize Physical Therapists Treat
2. InventHelp® Client Develops Invention That Helps Physically Disabled People Shower Independently (DVR-575)
3. North American Seminars Introduces a New Physical Therapy Continuing Education Course Online, The Lymphedema Toolbox
4. North American Seminars Received Physical Therapy Course Approval for Continuing Education for Advanced Examination and Treatment for Selected Shoulder Conditions
5. North American Seminars Introduces a New Physical Therapy Continuing Education Course, Geriatric Pain and Mobility
6. North American Seminars Introduces a New Physical Therapy Continuing Education Course, Traumatic Brain Injury and Concussions
7. North American Seminars Introduces a New Physical Therapy Continuing Education Course, Spasticity, Abnormal Tone and Recovery Strategies
8. School Sports Physicals and Other Physicals at Healthpointe for as Low as $29.99
9. Athletico Physical Therapy Teams Up with Chicago Public Schools for Pilot Athletic Trainer Program at Select Football Games
10. Rehab Management Solutions Offers A New ½ Day Workshop to Help Physical & Occupational Practices Remain Compliant
11. Security Analytics Market By (Network, Mobile, Physical, Application) Worth $ 3.22 Billion By 2018 – New Report by MarketsandMarkets
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... On Friday, ... presented a Bronze Wellness at Work award to iHire in recognition of their exemplary ... part of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI ...
(Date:6/24/2016)... ... ... June 19, 2016 is World Sickle Cell Observance Day. In an effort ... holistic treatments, Serenity Recovery Center of Marne, Michigan, has issued a pain ... Disease (SCD) is a disorder of the red blood cells, which can cause episodes ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. ... accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas of orthodontics, ... and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented its first-ever ... Medicine conference in Ponte Vedra Beach, FL. The awards honor the outstanding work ... Practice and Pediatric Emergency Medicine Practice. , “With this award, we recognize ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... NAMUR , Belgium , ...  (NYSE MKT: VNRX), today announced the appointment of ... Board of Directors as a Non-Executive Director, effective ... the Company,s Audit, Compensation and Nominations and Governance ... Board, Dr. Futcher will provide independent expertise and ...
(Date:6/23/2016)... Research and Markets has announced ... Type (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic Chemical), Functionality ... - Global Forecast to 2021" report to their ... global pharmaceutical excipients market is projected to reach USD ... in the forecast period 2016 to 2021. ...
(Date:6/23/2016)... 2016 Research and Markets has announced ... report to their offering. ... a favourable commercial environment for MedImmune to enter. The US ... will serve to drive considerable growth for effective anti-influenza medications. ... cap sales considerably, but development is still in its infancy. ...
Breaking Medicine Technology: