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Phronetic Technologies Announces First Prenatal Smart Wearable Technology; StimElation is Poised for Production

Richmond, Virginia (PRWEB) July 24, 2013

Phronetic Technologies, a lean startup formed to commercialize wearable computing solutions, today announced it is one step closer to bringing the first prenatal smart wearable to market. The company has announced plans to launch an Indiegogo campaign, inviting supporters to pre-order StimElation and contribute to the development of this multi-purpose maternity essential.

“We are thrilled about the intrigue that our niche community has shown for StimElation since the evaluation of our conceptual prototypes began in February. We believe that this product will solve four distinct problems that expecting parents encounter during maternity,” said Phronetic Technologies Founder and CEO, Dana Hawes.

“We’ve developed three discreet, smart products to deliver to our customers a comfortable and cost-efficient consumer experience that will mitigate the most prominent concerns of our focus groups. We are confident that the first iteration of these products will resonate positively with early adopters of this technology.”

StimElation is a smart garment designed by a veteran fashion designer who, at the time of final rendering was 29-weeks pregnant. StimElation will be produced in three variations of specialized textiles and electronic functionality. The concept of a smart wearable in the maternity space has piqued the interest of expectant parent groups, medical professionals, manufacturers and distributors of maternity apparel. StimElation has even garnered the intrigue of Kevin Culley, the Director of Innovation at Under Armour, whose External Research team is currently evaluating another Phronetic Technologies wearable for athletes.

Phronetic Technologies has partnered with AiQ, the leading manufacturer of smart wearable products, to create a practical garment that will deliver four critical consumer benefits:

  • Radiation shielding: Electromagnetic fields (EMFs) are increasingly prevalent in the hi-tech world in which we live. Radiation from cell phones, mobile hotspots, wireless Internet, BlueRay connectivity, personal computing devices, cordless phones, microwaves, EZ-Pass toll roads, etc. all pose significant health risks to the growing fetus during pregnancy. Effects of EMF exposure include hyperactivity, learning difficulties and behavior problems. Correlations between EMFs and autism are being aggressively investigated. StimElation Safe was designed to be manufactured with specialized textiles proven to shield these common EMFs.
  • Body shaping: To no surprise, expecting mothers experience changes in their physiques that they may wish to control or support throughout the progressive stages of maternity. Using the same fabric science available to women who are not pregnant, StimElation is constructed without the overly restrictive compression of those garments as not to adversely impact or hinder the fetus’ healthy growth and development.
  • Sound stimulation: Extensive medical research supports and encourages the practice of sound stimulation during pregnancy. StimElation Safe & Sound provides parents a means to stimulate and bond with their child through music and voice with great care given to maintaining a healthy balance of volume, tone and frequency while safeguarding the fetus from the devices that are commonly used.
  •     Health monitoring: StimElation seeks to serve as a resource to active lifestyle parents and high-risk mothers who understand the dire importance of recording and managing essential vital health data regularly and accurately. Health monitors with appropriate data transfer protocols are implemented in the design of StimElation Safe & Sound Supreme to mitigate the risk of EMFs in the collection and publication of data including but not limited to: temperature, stress levels, respiratory rates, and blood pressure.

The 30-day campaign will launch on August 3rd and wrap-up on (when else?) LABOR DAY, September 2nd. The campaign will offer its contributors a variety of perks including regular updates from Phronetic Technologies, an opportunity for limited-edition corporate branding of StimElation in its televised debut on a leading direct-marketing network, and a visit to the 2014 New York Baby Show. An aggressive social media campaign offering a number of fun and “new-baby-centered” giveaways is currently underway and is accessible via the StimElation Facebook page. Consumers interested in learning more about StimElation may enter a sweepstakes awarding prizes like pregnancy journal apps, nursery makeovers and gift cards ranging in value from $125 to $500 from national retailers like Home Depot, Target, and Carter’s.

Phronetic Technologies will accept an early adopter contribution of $119 for the signature garment to the first 1,000 participants. Additional StimElation Safe & Sound Supreme units will be made available at the anticipated retail price of $169. StimElation Safe and StimElation Safe & Sound may be pre-ordered at the contribution rates of $49 and $79, respectively. The smart wearables featured in this Indiegogo campaign are not FDA regulated and do not require FDA approval based upon the claims of the technology.

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