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Phronetic Technologies Announces First Prenatal Smart Wearable Technology; StimElation is Poised for Production
Date:7/24/2013

Richmond, Virginia (PRWEB) July 24, 2013

Phronetic Technologies, a lean startup formed to commercialize wearable computing solutions, today announced it is one step closer to bringing the first prenatal smart wearable to market. The company has announced plans to launch an Indiegogo campaign, inviting supporters to pre-order StimElation and contribute to the development of this multi-purpose maternity essential.

“We are thrilled about the intrigue that our niche community has shown for StimElation since the evaluation of our conceptual prototypes began in February. We believe that this product will solve four distinct problems that expecting parents encounter during maternity,” said Phronetic Technologies Founder and CEO, Dana Hawes.

“We’ve developed three discreet, smart products to deliver to our customers a comfortable and cost-efficient consumer experience that will mitigate the most prominent concerns of our focus groups. We are confident that the first iteration of these products will resonate positively with early adopters of this technology.”

StimElation is a smart garment designed by a veteran fashion designer who, at the time of final rendering was 29-weeks pregnant. StimElation will be produced in three variations of specialized textiles and electronic functionality. The concept of a smart wearable in the maternity space has piqued the interest of expectant parent groups, medical professionals, manufacturers and distributors of maternity apparel. StimElation has even garnered the intrigue of Kevin Culley, the Director of Innovation at Under Armour, whose External Research team is currently evaluating another Phronetic Technologies wearable for athletes.

Phronetic Technologies has partnered with AiQ, the leadin
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