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Photos: U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside A
Date:12/17/2008

nd marketing expertise and vast food and beverage portfolio with PureCircle's leading supply capability, delivering a powerful platform to build awareness and trial. PureCircle will also have the exclusive license to market Reb A under the PureVia(TM) brand.

About Whole Earth Sweetener Company LLC

Whole Earth Sweetener Company LLC is committed to providing natural alternatives to sugar and to helping people eat better and live healthier, more fulfilling lives. Formed in 2006, Whole Earth Sweetener Company LLC launched its first sweetener brand, Sweet Simplicity(R), in 2007, and the company continues to develop a vertically integrated business that will bring products that are perfectly natural and naturally pure from the farm to consumers. Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal(R) and Canderel(R) and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 100 countries. For more information, visit www.wholeearthsweetener.com.

About PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company
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SOURCE Whole Earth Sweetener Company LLC; PepsiCo; PureCircle
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