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Photos: U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside A
Date:12/17/2008

shelves as a result of the FDA's issuance of a no objection letter with respect to Reb A. The FDA issued its no objection letter after reviewing Whole Earth Sweetener Company's notification and supporting scientific data that this highly pure plant extract is generally recognized as safe (GRAS) among qualified experts for use in beverages, foods and tabletop sweeteners. This is the first time that the FDA has issued a no objection letter on the GRAS status of any extract of the stevia plant.

PureVia(TM) is made from Reb A -- a natural sweetener found in stevia, a plant native to Paraguay, and is 200 times sweeter than sugar. Whole Earth Sweetener Company and PepsiCo use a highly pure form of this natural sweetener in tabletop sweeteners, foods and beverages. This ingredient differs from most stevia products sold as dietary supplements in the United States because it is a highly pure form of only one of several steviol glycosides found in the stevia plant.

In May, Whole Earth Sweetener Company submitted a notification and supporting scientific data to the FDA demonstrating that Reb A is generally recognized as safe for use in beverages, foods and tabletop sweeteners. The company assembled a panel of internationally recognized experts to review all available safety information on Reb A. The panel confirmed that Reb A is safe to use as a tabletop sweetener and as an ingredient in beverages and foods. In preparing its notification to the FDA, Whole Earth Sweetener Company followed procedures that require the same quantity and quality of scientific evidence as is required to obtain approval of a substance as a food additive.

To launch PureVia(TM), Whole Earth Sweetener Company, PepsiCo and PureCircle formed an unprecedented marketing and supply partnership. It unites Whole Earth Sweetener Company's knowledge of natural sweeteners, Merisant's global distribution network, PepsiCo's global brand a
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SOURCE Whole Earth Sweetener Company LLC; PepsiCo; PureCircle
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