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Photos: U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside A
Date:12/17/2008

"We are delighted to bring PureVia(TM) to consumers," said Paul Block, chief executive officer of Merisant and Whole Earth Sweetener Company. "PureVia(TM) is the result of innovative technology that isolates 97 percent pure Reb A, the sweetest and best tasting part of the stevia leaf. We blend Reb A with other natural flavors and ingredients to create a great tasting, all-natural, zero-calorie sweetener with a similar taste and texture to sugar."

For more information on PureVia, please visit www.purevia.com.

PepsiCo Launches New Zero-Calorie SoBe Lifewater and Trop 50, a New Light Orange Juice Product with PureVia(TM)

PepsiCo will launch two new products featuring PureVia(TM). Zero-calorie SoBe Lifewater, a great-tasting line of naturally-sweetened, enhanced waters will hit store shelves soon in three flavors: Black and Blue Berry, Fuji Apple Pear and Yumberry Pomegranate. Tropicana will introduce Trop 50, a light orange juice product with 50 percent less sugar and calories using PureVia(TM) in March. This beverage appeals to consumers who want the goodness of orange juice, while limiting their sugar and calorie intake.

"For consumers who are demanding more natural foods and beverages and counting calories but don't want to compromise on taste, PureVia(TM) hits the sweet spot," said Massimo d'Amore, chief executive officer of PepsiCo Americas Beverages. "The new flavors of SoBe Lifewater and Trop 50 will continue the transformation of our product portfolio into a wider variety of healthy products, and we also believe they can help revitalize interest in our North American beverage business."

FDA's Response Marks First GRAS Status for Stevia Sweetener

The new products are coming to U.S. store
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SOURCE Whole Earth Sweetener Company LLC; PepsiCo; PureCircle
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