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Photos: U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside A
Date:12/17/2008

All-Natural Zero-Calorie PureVia(TM) Tabletop Sweetener Begins Shipping to Retailers; PureVia(TM) Makes its U.S. Debut in Zero-Calorie SoBe Lifewater(R), and Trop 50, a New Light Orange Juice Product from Tropicana in First Quarter 2009

CHICAGO and PURCHASE, N.Y., Dec. 17 /PRNewswire/ -- Whole Earth Sweetener Company LLC and PepsiCo announced today that the U.S. Food and Drug Administration (FDA) issued a no objection letter with respect to Rebaudioside A (Reb A), the stevia extract used in PureVia(TM), the companies' all-natural, zero-calorie sweetener.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/purevia/36001/

This response indicates the FDA has no objection to the conclusion that Reb A is generally recognized as safe (GRAS) among qualified experts for use in beverages, foods and tabletop sweeteners. It also makes possible the launch of PureVia(TM) tabletop sweetener, zero-calorie SoBe Lifewater and Trop 50, Tropicana's new light orange juice product. This news will be sweet music to the ears -- and waistlines -- of U.S. consumers looking for more natural, low-calorie choices.

PureVia(TM) Tabletop Sweetener Hits Store Shelves this Month

Whole Earth Sweetener Company has begun shipping PureVia(TM), an all-natural, zero-calorie alternative to sugar that can be used in both hot and cold beverages, as well as sprinkled on cereal, fruit and yogurt. It will be available for purchase in the sweetener aisle at grocery and mass merchandise stores across the United States. It will be offered in 40- and 80-stick cartons for a suggested retail price of $3.99 and $6.99, respectively. Retail prices may vary by market. Consumers can also look for it in the sweetener caddy at coffee shops and restaurants.


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SOURCE Whole Earth Sweetener Company LLC; PepsiCo; PureCircle
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