Photos: The Nation's Leading Scientists and Top Rock Stars Shine a Spotlight on the Promise of Medica... (euticals) Jeffrey Cummings MD ...)

Photos: The Nation's Leading Scientists and Top Rock Stars Shine a Spotlight on the Promise of Medical Research

Date:5/22/2009

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Jeffrey Cummings, MD, modernizer of brain function measurements (Mary S. Easton Center for Alzheimer's Disease Research at UCLA)

"Scientists like to tell ourselves that we are too busy to worry about image. But the reality is that our work only has a chance of making a difference if we build a much broader base of popular support for medical research than currently exists in this country. That has to include more public pressure for congressional funding of research and more commitment to developing scientific leadership for the next century," explained Dr. Francis S. Collins, one of the featured Rock Stars of Science. "So if that means I have to break out my old guitar, get dressed up and play with some of my all time favorite musicians - well, it's a tough job, but someone has to do it."

In addition to the GQ Magazine photo feature, ROCK S.O.S. will be supported by a website www.rockstarsofscience.org, to be launched on June 1, 2009. The site will profile the scientists, their teams and research institutions. Readers will also have the opportunity to sign a declaration calling for more funding for science research, nominate their own Rock Stars of Science, and qualify for limited edition campaign giveaways. "ROCK S.O.S. helps to mobilize Americans in a number of ways to end this moment in history when our greatest minds and dedicated public servants are too often overlooked," explained Meryl Comer, President of the GEOFFREY BEENE GIVES BACK(R) Alzheimer's Initiative and campaign coordinator. "We are so close to simply too many dramatic breakthroughs against the diseases that threaten our future to lose ground now. Whatever it takes, we must send the S.O.S. -- which doubles as 'Support Our Science'."

ROCK S.O.S. is made possible by the designer menswear brand, GEOFFREY BEE
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