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Photos: The Nation's Leading Scientists and Top Rock Stars Shine a Spotlight on the Promise of Medical Research
Date:5/22/2009

GEOFFREY BEENE GIVES BACK(R) and GQ Magazine Launch Public Service Campaign with Designer Menswear Photo Feature

WASHINGTON, May 22 /PRNewswire/ --- GEOFFREY BEENE GIVES BACK(R) and GQ Magazine have joined forces to bring celebrity rock stars like nine-time Grammy Award winner, Sheryl Crow, and some of the nation's leading medical researchers in areas like cancer, HIV-AIDS, heart disease, Alzheimer's, genetics and personalized medicine together to showcase the need for greater funding and to capture the imagination of the next generation of "Rock Stars of Science" in the making. The public service campaign, called Rock Stars of Science (ROCK S.O.S.), will be launched through a special 6-page sponsored photo spread in the June issue of GQ Magazine, available nationally on May 25.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/harrywadeconsulting/38571/

ROCK S.O.S. aims to bridge a serious recognition gap that, according to a recent Harris Interactive survey for Chicago's Museum of Science and Industry, makes Britney Spears more influential than Stephen Hawking among most Americans. In fact, an earlier survey commissioned by the national organization, Research!America, found that nearly three-fourths of those polled could not name a single living scientist.

"It's not everyday that Platinum selling artists have a chance to jam with Nobel Prize winners and recipients of the Presidential Medal of Freedom, but maybe we should," said Sheryl Crow. "What these scientists are doing to fight diseases like breast cancer is just as much driven by inspiration and a passion for humanity as the best song ever written. Without our realizing it, they are quietly making everyone's life healthier and fuller, so we all owe them our deepest respect and support."


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SOURCE GEOFFREY BEENE GIVES BACK(R)
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