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Photos: The Makers of LISTERINE(R) and REACH(R) TOTAL CARE Products Unveil a New Laugh-Out-Loud Book Benefiting the National Children's Oral Health Foundation(R): America's Toothfairy
Date:9/17/2009

MORRIS PLAINS, N.J., Sept. 17 /PRNewswire/ -- The makers of LISTERINE(R) and REACH(R) TOTAL CARE introduce an exclusive, limited-edition book titled "36 1/2 Reasons to Laugh: A Slice of Life." This custom book is inspired by funny moments in everyday life -- including dating mishaps, office gaps, and family antics -- and features a foreword authored by ABC's Desperate Housewives star Doug Savant, who is no stranger to comedy. Above and beyond delivering a dose of humor, this book will also ensure children spend more time on the playground and less time in the dental chair through a partnership with the National Children's Oral Health Foundation(R): America's Toothfairy.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/listerine/40111/

"The funniest moments always seem to come from the most mundane situations. That's what this book is all about: the hilarious ups and downs that life throws at us every day," said Doug Savant*. "Not only will this book bring a smile to your face, it will also give new smiles to kids across America. Having a healthy smile is every child's right-and that's no joke."

For each limited-edition book produced, the makers of LISTERINE(R) and REACH(R) TOTAL CARE products have made a generous donation to the National Children's Oral Health Foundation(R): America's Toothfairy, an organization that helps to deliver comprehensive oral healthcare for economically disadvantaged children.

"They say that laughter is the best medicine," said Daniel Weiss, Group Product Director, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. "It's our hope that through this book we can help children achieve their best smiles, while encouraging readers to attain a healthy mouth by brushing, flossing and rinsing every day."

"36 1/2 Reasons to Laugh: A Slice of Life" was authored by Rick Adams and illustrated by artist Chuck Gonzalez. Beyond the hilarious illustrations, each book includes coupons for LISTERINE(R) and REACH(R) oral care products to help readers adopt the essential routine of brushing, flossing and rinsing every day. The book is available for purchase online at www.amazon.com and at retail stores nationwide for $12.95.

For more information about the book, log onto www.Listerine.com. To learn more about the National Children's Oral Health Foundation(R): America's Toothfairy or to adopt the oral care of a child in need, visit www.americastoothfairy.org.

*Doug Savant is a consultant to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

About LISTERINE(R) TOTAL CARE and REACH(R) TOTAL CARE Products

For a cleaner, healthier mouth, try the new REACH(R) and LISTERINE(R) TOTAL CARE routine. It's the oral care routine with the combined power to remove more plaque and strengthen teeth. The REACH(R) TOTAL CARE Toothbrush has specially designed bristles that disrupt hard-to-reach plaque. The REACH(R) TOTAL CARE Floss with LISTERINE(R) flavors has MICRO-GROOVES(TM) technology to grab and remove plaque between teeth. And LISTERINE(R) TOTAL CARE Anticavity Mouthwash finishes the job by fighting cavities and killing bad breath germs.

Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. is a leader in the consumer oral health and whitening market with LISTERINE(R) Antiseptic Mouthwash, LISTERINE(R) TOTAL CARE Anticavity Mouthwash, LISTERINE(R) WHITENING(R) Quick Dissolving Strips, LISTERINE(R) WHITENING(R) Pre-Brush Rinse, LISTERINE(R) WHITENING(R) VIBRANT WHITE(TM) Pre-Brush Rinse, LISTERINE(R) WHITENING(R) Pen, LISTERINE(R) SMART RINSE(TM), LISTERINE(R) AGENT COOL BLUE(R), REACH(R) toothbrushes, REACH(R) floss, and REMBRANDT(R) tooth whitening products.

About the National Children's Oral Health Foundation (NCOHF)

The National Children's Oral Health Foundation (NCOHF) is a 501(c)(3) nonprofit, dedicated to raising awareness of the #1 chronic childhood illness: pediatric dental disease, facilitating delivery of comprehensive pediatric oral health services, and eliminating this preventable disease from future generations. NCOHF draws on vast national resources to secure and distribute product and financial donations along with innovative preventive programs to a growing network of not-for-profit community-based universities, health centers, dental clinics, and mobile programs throughout America.

For more information about NCOHF, please visit www.AmericasToothfairy.org.

    Press Contact:
    Allison Goldstein
    Edelman
    (212) 704-4511
    Allison.Goldstein@edelman.com
   http:///
    Kristina Chang
    Johnson & Johnson
    Healthcare Products
    Division of McNEIL-PPC, Inc.
    (973) 385-4370
    KChang12@conus.jnj.com


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SOURCE Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.
Copyright©2009 PR Newswire.
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