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Photos: The Makers of LISTERINE(R) and REACH(R) TOTAL CARE Products Unveil a New Laugh-Out-Loud Book Benefiting the National Children's Oral Health Foundation(R): America's Toothfairy
Date:9/17/2009

MORRIS PLAINS, N.J., Sept. 17 /PRNewswire/ -- The makers of LISTERINE(R) and REACH(R) TOTAL CARE introduce an exclusive, limited-edition book titled "36 1/2 Reasons to Laugh: A Slice of Life." This custom book is inspired by funny moments in everyday life -- including dating mishaps, office gaps, and family antics -- and features a foreword authored by ABC's Desperate Housewives star Doug Savant, who is no stranger to comedy. Above and beyond delivering a dose of humor, this book will also ensure children spend more time on the playground and less time in the dental chair through a partnership with the National Children's Oral Health Foundation(R): America's Toothfairy.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/listerine/40111/

"The funniest moments always seem to come from the most mundane situations. That's what this book is all about: the hilarious ups and downs that life throws at us every day," said Doug Savant*. "Not only will this book bring a smile to your face, it will also give new smiles to kids across America. Having a healthy smile is every child's right-and that's no joke."

For each limited-edition book produced, the makers of LISTERINE(R) and REACH(R) TOTAL CARE products have made a generous donation to the National Children's Oral Health Foundation(R): America's Toothfairy, an organization that helps to deliver comprehensive oral healthcare for economically disadvantaged children.

"They say that laughter is the best medicine," said Daniel Weiss, Group Product Director, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. "It's our hope that through this book we can help children achieve their best smiles, while encouraging readers to attain a healthy mouth by brushing, flossing and rinsing
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SOURCE Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.
Copyright©2009 PR Newswire.
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