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Photos: The American Diabetes Association, Fitness Expert Kathy Smith and Beachbody(R) Join Forces to Combat Type 2 Diabetes
Date:3/4/2009

The first and only combined all-in-one nutrition and DVD exercise program to help people with type 2 diabetes, reduce diabetes complications and help prevent the disease

SANTA MONICA, Calif., March 4 /PRNewswire/ --- The American Diabetes Association, legendary fitness expert Kathy Smith and leading in-home fitness marketer Beachbody(R) announced today a new alliance to prevent and help manage type 2 diabetes and pre-diabetes with a copublishing effort: the creation of a revolutionary new lifestyle DVD program, Kathy Smith's Project:YOU! Type 2(TM), that combines an easy-to-follow meal plan with in-home workout programs for every fitness level. Kathy Smith, Beachbody(R) and the American Diabetes Association, the nation's leading health advocacy group, have combined their profound expertise to develop the first and only combined all-in-one nutrition and DVD exercise program to help people with type 2 diabetes, reduce diabetes complications and help prevent the disease. Proceeds from the sale of this program support the Association's mission -- to prevent and cure diabetes and to improve the lives of people with diabetes. For more information or to purchase this program please visit www.KathyType2.com or call 1 (800) 818-5174.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/kathytype2/37248/

George J. Huntley, Chair of the Board of the American Diabetes Association states, "The American Diabetes Association, Beachbody and Kathy Smith have worked hard together to create Kathy Smith's Project:YOU! Type 2. We are excited about this new relationship since we all want to change the future of diabetes by reducing the number of people diagnosed with and affected by diabetes and its complications."

Kathy Smith is the well-known fitness expert whose common sense approach inspires millions around the world. She is recognized for her practical, down-to-earth methods that anyone, regardless of fitness level, can use every day. She is a trusted motivator who has sold more than 16 million workout videos worldwide.

Recognizing the devastating complications of diabetes, Kathy Smith's Project:YOU! Type 2(TM) is a user-friendly nutrition and exercise program that combines walking, fat-burning, strength-training and core flexibility workouts with an easy-to-use carbohydrate counting system for no-fuss meal planning. Online tools that track results, plus assistance and motivation from an independent personal coach, are added components of the program.

"I teamed up with Dr. Francine Kaufman, past president of the American Diabetes Association and international authority on diabetes, to sound the alarm against this disease," says Kathy Smith. "With the help of nutritionists, certified diabetes educators, physicians and the American Diabetes Association, I created a simple but effective program to help people manage the disease. The numbers are staggering: it's estimated that almost 24 million people are currently living with diabetes, with 57 million estimated to have pre-diabetes, a condition that puts people at increased risk for diabetes. There's no easier-to-follow healthy eating and exercise program designed for this specific population. This program can help people lose weight, get healthy and feel great. It's time to prevent the growth of this epidemic and give people tools to fight back and regain control of their lives."

Studies have shown that people with pre-diabetes can prevent or delay the development of type 2 diabetes through changes to their lifestyle that include weight loss and regular physical activity. Experts recommend that people with pre-diabetes reduce their weight by 5-10 percent and participate in some type of moderate physical activity for 30 minutes daily at least 5 times per week. For some people with pre-diabetes, intervening early can actually turn back the clock and return elevated blood glucose levels to the normal range. If early action is taken to manage blood glucose, the onset of type 2 diabetes can be delayed or even prevented.

Dr. Francine Kaufman, past president of the American Diabetes Association and author of the landmark book, Diabesity: The Obesity-Diabetes Epidemic in America and What We Must Do to Stop It (2005), who has devoted most of her life to people with diabetes as a medical professional says, "Kathy Smith's Project:YOU! Type 2 program is really the perfect thing for people with type 2 diabetes. Kathy gets people moving so they can be slowly transformed from living a sedentary existence to living a physically active life. This is a huge endeavor but this is what needs to get done."

Click here to view the Full Press Release with Product Details.

INTERVIEWS AVAILABLE UPON REQUEST


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SOURCE The American Diabetes Association
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