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Photos: Selecciones, Reader's Digest, The American Heart Association's Go Red For Women and Macy's Reach Hispanic Women With Message of Heart Health
Date:6/26/2009

NEW YORK, June 26 /PRNewswire/ -- Selecciones, the world's best-selling Spanish-language magazine and Reader's Digest joined the American Heart Association's (AHA) Go Red For Women and Macy's, one of the nation's largest retailers, for a second consecutive year in the multi-platform awareness program, Go Red de Corazon. The program alerts Hispanic women to the threat of heart disease.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/selecciones/38861/

As part of its activities, a special event was held yesterday in Miami, Fla., to honor Hispanic women and heart health. Genevieve Marlin-Fernandez, Selecciones' Editorial Director, joined special guests, Ana Maria Canseco and Neida Sandoval, hosts of Univision's show, "Despierta America;" Dr. Isabel Gomez-Bassols, host of Univision Radio's show, "Dra. Isabel;" and AHA spokesperson Luz Marina Prieto, MD, Director of the Endocrinology Ambulatory Clinic JMH/Assistant Professor of the Clinical Medicine Division of Endocrinology, Diabetes and Metabolism at the University of Miami's Miller School of Medicine, to recognize Rosa Rosen, a heart-health advocate who is making a difference and working to improve heart health in her community, and Maria Negron, winner of the Selecciones reader engagement contest for a compelling story of women who are making heart-healthy choices and inspiring others with their actions. The event featured heart healthy appetizers by celebrity chef Daisy Martinez and culinary personality Maggie Jimenez.

At the event, special guests Ana Maria Canseco, Neida Sandoval, Dr. Isabel Gomez-Bassols and Luz Marina Prieto shared their own stories and spoke on the importance of learning the risk factors and how to prevent heart disease. "We are happy to partner again with the American Heart Association and Macy's on Go Red de Corazon," said Selecciones editorial director Genevieve Marlin-Fernandez, whose own father died of a massive heart attack when she was 19 years old. Celebrating Macy's sixth year as the national sponsor of the Go Red For Women movement, Peter Sachse, Macy's Chief Marketing Officer says, "We are as passionate about this cause today as we were when the movement launched. Together, we have made substantial strides in raising awareness of heart disease as the number one killer of American women".

Research shows that only 29 percent of Hispanic women know that heart disease is their No. 1 killer in the United States. Each year, cardiovascular disease kills approximately 455,000 women in the United States - about one every minute.

Go Red de Corazon reaches millions of Latinas with a message to take charge of their heart health. Information about risk factors for heart disease, prevention tips, a heart-health guide created just for Latinas and free recipes can be found at www.goredcorazon.org or by calling 1-800-AHA-USA1.


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SOURCE Reader's Digest; Selecciones; American Heart Association; Macy's
Copyright©2009 PR Newswire.
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