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Photos: Perot Systems Expands Healthcare Market Initiatives with Launch of Revenue Cycle Solutions Ad Campaign
Date:9/2/2008

. Three ads have been developed that metaphorically promote the RCS services, emphasizing revenue cycle outsourcing and project capabilities. Electronic formats of the ads will also appear on trade publication websites, in e-newsletters and in the HFMA 2009 Buyer's Resource Guide.

"The fall campaign is designed to increase market awareness of RCS through strategic placement of the ads and well-coordinated timing," Armstrong said. "Ultimately, our goal is to strengthen the sales pipeline and grow new business through enhanced lead generation efforts. We anticipate this campaign will assist sales efforts in the last few months of this year and in the long term."

To help further create awareness and generate leads, the campaign also consists of integrated elements with an e-mail and direct mail "call-to-action" component, an online strategy that includes search engine optimization (SEO) and multimedia distribution that includes displays of the ad in New York City's Times Square.

Conceptually, development of the campaign centered on the creative design of each ad to visually relay the message of the RCS service offering. Special attention was also placed on the overall message which positions RCS as the leader in its respective space by highlighting the expertise of RCS associates, years in the industry and impact on the industry. The result is a focused ad series that is strikingly different from other ads in the publications.

About Perot Systems

Perot Systems is a worldwide provider of information technology services and business solutions. Through its flexible and collaborative approach, Perot Systems integrates expertise from across the company to deliver custom solutions that enable clients to accelerate growth, streamline operations and create new levels of customer value. Headquartered in Plano, Texas, Perot Systems reported 2007 revenue of $2.6 billion. The company has more than 23,000 associates located in the Americas, Europe
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SOURCE Perot Systems
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