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Photos: OneTouch(R) Features Five Participants From Global Diabetes Handprint Project in National Awareness and Fundraising Campaign
Date:3/16/2009

f does not have diabetes, he sees people who fight it every day, and he wants to help them win their fight. Andrea R. (Houston, TX), submitted Life because, as a grandmother who was recently diagnosed with diabetes, she wants to make sure she sees her new grandchild grow up and have a healthy life. And Joan P. (Wisconsin Rapids, WI), chose the word Alive, because even though she has diabetes, she feels fortunate to have a wonderful family, and wants to do all she can to be alive.

"We've been moved by the many words and images we received," said Ken El-Sherif, Director of Marketing at LifeScan. "Diabetes affects people and their families in very different ways. This project is a unique and powerful way for people to come together as a community to share their experiences and commitment to living healthy with diabetes."

The national campaign will begin with an ad in the March 23rd issue of People magazine, followed by other national publications, including Time and Real Simple. An online chat with the featured individuals will be held on www.TuDiabetes.com (March 19, at 6 pm EST), where they will share their diabetes experiences and answer questions. The Global Diabetes Handprint was inspired by the Word In Your Hand project, created on TuDiabetes.com, an online community owned and operated by the Diabetes Hands Foundation. It demonstrates the impact of personal expression as well as the strength of people coming together as a community.

The Global Diabetes Handprint has resonated within the diabetes community, inspiring some celebrities with the disease to lend a hand by providing their own words and images. For Elliott Yamin, a finalist on American Idol, the word is Challenging. Olympian Kris Freeman's word is Resilience and Ironman triat
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SOURCE LifeScan, Inc.
Copyright©2009 PR Newswire.
All rights reserved

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