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Photos: Olay(R) Resignals the Future of Skin Care Introducing NEW Olay(R) Professional Pro-X
Date:3/5/2009

after six months of treatment

CUTTING-EDGE SCIENCE INNOVATION

Olay Professional Pro-X is inspired by genomics research and tools that have helped P&G Beauty Scientists explore how skin-related genes function, interact with one another and more importantly, respond to aging and environmental stress at the molecular level. P&G Beauty Scientists have identified multiple bio-chemical pathways that are active in younger skin, but inactive or overactive in older skin.

"For the first time, scientists can capture the complete gene profile of younger skin and compare it to that of older skin," says Dr. Greg Hillebrand, P&G Beauty Science. "Genomics gives us a global picture of what is happening with skin aging and allows us to understand the complexity of differences between young skin and aged skin at the most fundamental levels."

Using this insight and breakthrough genomics tools, P&G Beauty Scientists have learned a healthy, strong stratum corneum moisture barrier is important to allowing maximum inner skin performance. With this knowledge, P&G Beauty Scientists have identified unique combinations of cosmetic ingredients and formulated them into cosmetic moisturizers that have great potential to strengthen the stratum corneum in aged skin.

PROFESSIONALLY DESIGNED REGIMENS FOR MAXIMUM RESULTS

NEW Olay Professional Pro-X was developed by the Olay Professional Alliance for Skin Care Innovation, an inspired partnership that combines the medical expertise of renowned dermatologists from around the world with the fundamental skin aging insights, advanced investigative techniques and formulation knowledge of P&G Beauty Scientists. Inspired by the latest skin research and technology, the Olay Professional Alliance defined what it means to be a professional skin care line and developed one that is re
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SOURCE Olay
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