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Photos: Olay(R) Resignals the Future of Skin Care Introducing NEW Olay(R) Professional Pro-X
Date:3/5/2009

Clinically Proven to Reduce the Appearance of Wrinkles as Effectively as the Leading Anti-Aging Prescription

CINCINNATI, March 5, 2009 /PRNewswire/ -- Are you looking to take your skin care to the professional level? If you want highly advanced anti-aging treatments, it's time to turn to the experts. Introducing NEW Olay Professional Pro-X -- professionally designed and tested to provide highly advanced anti-aging treatments and now proven to be as effective as the leading anti-aging prescription brand indicated for reducing the appearance of fine lines and wrinkles -- for half the price when you include the cost of one dermatology visit.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/olay/37335/

BREAKING NEW GROUND WITH CLINICALLY PROVEN RESULTS

In a clinical study against the leading anti-aging prescription brand (0.02% tretinoin in an emollient base), Olay Professional Pro-X Intensive Wrinkle Protocol was found to be as effective at reducing the appearance of wrinkles.** Utilizing rigorous clinical standards, 196 women participated in an 8-week trial while a cohort of fifty continued using each regimen for a full six months. Both expert visual grading analysis and objective computer imaging analysis of high-resolution digital images of the subjects before and after treatment confirmed the effects were significant and noticeable after 8 weeks and six months of use.

The Olay Professional Pro-X Intensive Wrinkle Protocol was shown to:

  • Reduce the appearance of wrinkles as effectively as the leading anti-aging prescription brand
  • No signs of increased skin dryness/flakiness through the six months
  • Provide significant improvement in facial stratum corneum barrier function
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SOURCE Olay
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