Photos: New Survey Shows Many Successful Quit Smoking Attempts Made Without Advanc... (causing the individual to feel a need to...)

Photos: New Survey Shows Many Successful Quit Smoking Attempts Made Without Advance Planning

Date:9/24/2007

causing the individual to feel a need to stop smoking immediately."(4)

While the survey found that some smokers find a spontaneous quit can be effective(5), experts agree that finding an approach that is right for the individual, including the use of proven smoking cessation methods is the best plan for long-term success.

"Any attempt to quit smoking is a positive step in the right direction; the right method depends on each smokers individual needs," said Frank Vitale, national director, Pharmacy Partnership for Tobacco Cessation and GSK spokesperson. "These survey findings don't necessarily imply that planning quit attempts would be counterproductive or that smokers should quit without any assistance. Even spontaneous quitters can improve their chances significantly by developing a plan to deal with tough situations and cravings and by taking advantage of proven stop smoking tools such as Nicorette Cinnamon Surge gum."

Nicotine replacement therapy such as new Nicorette Cinnamon Surge is readily available over the counter without a doctor's prescription at more than 35,000 retail outlets, and can help reduce withdrawal symptoms commonly associated with quitting smoking(6). GlaxoSmithKline Consumer Healthcare is now offering smokers who want to quit a free 20 piece starter pack of new Nicorette Cinnamon Surge, while supplies last. Interested consumers can dial 1-800-Nicorette or visit http://www.Nicorette.com to request their starter pack and also access free smoking cessation counseling available as part of the offer.

"Recognizing that every smoker is different, we developed new Nicorette Cinnamon Surge for smokers that prefer the bold taste of cinnamon," said Bill Slivka, Vice President, GlaxoSmithKline Smoking Control. "Now with new Nicorette Cinnamon Surge, and our free starter pack offer, these smokers can act on their spontaneity by giving quitting a try."

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