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Photos: New Survey Shows Many Successful Quit Smoking Attempts Made Without Advance Planning
Date:9/24/2007

Survey found spontaneous quit attempts can be successful

PITTSBURGH, Sept. 24 /PRNewswire/ -- For some smokers, carefully planning a quit attempt may not be the path to becoming smoke-free. While there are benefits to preparing yourself for a quit attempt, a new national survey conducted by Nicorette Cinnamon Surge shows that for some, successfully quitting may not require an advance plan.(1) In fact, half (49 percent) of successful quitters surveyed reported that their most recent quit attempt started without any advance planning.(2)

To view the Multimedia News Release, go to:

http://www.prnewswire.com/mnr/gsk/29519/

"Some behavioral science experts have long thought of spontaneity as a relatively risky trait, often leading to negative actions and outcomes," said Frank Vitale, national director, Pharmacy Partnership for Tobacco Cessation and GlaxoSmithKline (GSK) Consumer Healthcare spokesperson. "What is interesting about this survey is that it found that acting spontaneously can lead people to make a healthy lifestyle change they may have otherwise delayed."

Modeled after a recent study of UK smokers conducted by Robert West and Taj Sohal at University College London and published in the British Medical Journal, the U.S. survey findings show that spontaneous attempts can be successful and are occurring frequently.(3)

"These new survey results, show a pattern similar to what our study found pertaining to the way smokers seem very able to translate a decision to quit immediately in to action," said Robert West, Professor of Health Psychology and Director of Tobacco Studies at the Cancer Research UK Health Behavior Unit. "Tensions build within a smoker during certain events, such as a recent health concern, or a new increase in the cost of cigarettes. Eventually, even a small trigger can lead to a sudden and dramatic change in perception, ultimately
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SOURCE GlaxoSmithKline Consumer Healthcare
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