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Photos: New Image Survey Reveals 'Perception Is Reality' When It Comes to Teenagers With Acne
Date:6/11/2009

>About the Survey

Kelton Research conducted two separate national online surveys, one with a sample of 1,002 nationally representative adults age 18+ and one with a sample of N=1,006 teens age 13-17. Both groups took the survey which was fielded between April 10th and April 24th, 2009. Quotas were set to ensure reliable and accurate representation of each audience.

As part of the survey, each respondent answered questions about several pictures of people with or without acne. The total amount of visual stimuli used in the survey consisted of 12 pictures - based on a 2 x 3 x 2 exposure model (gender x race x acne/clear). Each respondent reacted to 3 randomly selected pictures, with the only condition being that it was a combination of either (a) 1 clear and 2 acne pictures or (b) 2 clear and one acne picture.

This design allowed the respondents to focus in-depth on specific stimuli and kept the survey at a reasonable length. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. The overall margin of error for each group in this study (teens and adults) is +/-3.1 percentage points at the 95% confidence level. Margins for subgroups are slightly higher.

(1) American Acne & Rosacea Society/Dr. Eva Ritvo Teen Perception Study, Conducted by Kelton Research, 2009.

(2) Gollnick H, Cunliffe WJ, Berson D et al. Management of Acne: A Report From a Global Alliance to Improve Outcomes in Acne. J Am Acad Dermatol. 2003; 49(1):S1-S37.

(3) Why Do I Get Acne? Nemours Foundation. http://www.kidshealth.org/teen/your_body/skin_stuff/acne.html.

(4) Thiboutot D, Pariser DM, Egan N et al. Adapalene gel 0.3% for the treatment of ac
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SOURCE American Acne & Rosacea Society
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