The flavors of the new variety are: Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lime Lemonade, and Tangerine Lemonade. MIKE AND IKE(R) Lemonade Blends(TM) is available for a limited time in 2008 and kicks off Just Born's partnership with Alex's Lemonade Stand Foundation. The MIKE AND IKE(R) Brand will make a minimum donation of $100,000 per year to Alex's Lemonade Stand Foundation to assist in its fight to cure childhood cancer.
Alex's Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $19 million towards fulfilling Alex's dream of finding a cure, funding over 80 research projects nationally.
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS(R) Brand Marshmallow Candies, MIKE AND IKE(R) Brand Chewy Fruit Flavored Candies, MIKE AND IKE(R) ZOURS(R) Brand Chewy Sour Candies, HOT TAMALES(R) Brand Chewy Cinnamon Flavored Candies and PEANUT CHEWS(R) Brand Candies, as well as MIKE AND IKE(R), HOT TAMALES(R) and TEENEE BEANEE(R) Brand Jelly Beans. The company employs over 560 associates and markets its candy in over 50 countries. All Just Born Candies are made in the USA.
The MIKE AND IKE(R) brand was introduced in 1940. All MIKE AND IKE(R)
Brand Candies are kosher and gluten free.
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| SOURCE Just Born, Inc. Copyright©2008 PR Newswire. All rights reserved |