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Photos: MIKE AND IKE(R) Lemonade Blends(TM) and Alex's Lemonade Stand Foundation Join facebook(R)
Date:7/7/2008

BETHLEHEM, Pa., July 7 /PRNewswire/ -- MIKE AND IKE(R) Lemonade Blends(TM) candies and Alex's Lemonade Stand Foundation are excited to offer candy fans who are members of the facebook(R) community a cool way to "get involved" this summer.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/justborn/33812/

MIKE AND IKE(R) and Alex's Lemonade Stand Foundation will encourage their fans who are active on facebook(R) to: give virtually with "Give the Gift of Lemonade(TM)", engage in a social quiz with "What's Your Flavor?", build a network of socially conscious friends with "Blend It, Build It", or play an online game called "Lemonade Blitz!".

-- Give the Gift of Lemonade(TM): facebook(R) users will be able to have tiny tokens of appreciation live on their profiles courtesy of MIKE AND IKE(R) through facebook(R)'s gifting application. There will be 250,000 free MIKE AND IKE(R) Lemonade Blends(TM) virtual gifts available.

-- What's Your Flavor?: This virtual quiz ties the MIKE AND IKE(R) fruit flavors to facebook(R) users' moods in an innovative way. In addition, it allows users to send their flavor profile to a friend.

-- Blend It, Build It: Users can take a stand, make a stand, and build a stand to generate awareness of Alex's Lemonade Stand Foundation. facebook(R)'s photo upload application will be utilized to create virtual lemon trees of friends photos where top scorers will be featured on the MIKE AND IKE(R) sponsored home page.

-- Lemonade Blitz!: Is a fun and engaging online game that allows facebook(R) users to blend glasses of lemonade using MIKE AND IKE(R) flavors. The game is derived from the ever-popular Diner Dash(TM) concept.

Donald Houston, Just Born's Brand Manager of MIKE AND IKE(R) Brand Candies, commented, "We are excited to be able to use our newest variety to increase the awareness of the Alex's Lemonade Stand Foundation and the fight to cure childhood cancer. Our MIKE AND IKE(R) Lemonade Blends(TM) page on facebook(R) will allow fans to get involved and have fun at the same time."

The flavors of the new variety are: Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lime Lemonade, and Tangerine Lemonade. MIKE AND IKE(R) Lemonade Blends(TM) is available for a limited time in 2008 and kicks off Just Born's partnership with Alex's Lemonade Stand Foundation. The MIKE AND IKE(R) Brand will make a minimum donation of $100,000 per year to Alex's Lemonade Stand Foundation to assist in its fight to cure childhood cancer.

Alex's Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $19 million towards fulfilling Alex's dream of finding a cure, funding over 80 research projects nationally.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS(R) Brand Marshmallow Candies, MIKE AND IKE(R) Brand Chewy Fruit Flavored Candies, MIKE AND IKE(R) ZOURS(R) Brand Chewy Sour Candies, HOT TAMALES(R) Brand Chewy Cinnamon Flavored Candies and PEANUT CHEWS(R) Brand Candies, as well as MIKE AND IKE(R), HOT TAMALES(R) and TEENEE BEANEE(R) Brand Jelly Beans. The company employs over 560 associates and markets its candy in over 50 countries. All Just Born Candies are made in the USA.

The MIKE AND IKE(R) brand was introduced in 1940. All MIKE AND IKE(R) Brand Candies are kosher and gluten free.

For more information, visit http://www.mikeandike.com or http://www.AlexsLemonade.org. Images available upon request.


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SOURCE Just Born, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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