Navigation Links
Photos: MIKE AND IKE(R) Lemonade Blends(TM) and Alex's Lemonade Stand Foundation Join facebook(R)

BETHLEHEM, Pa., July 7 /PRNewswire/ -- MIKE AND IKE(R) Lemonade Blends(TM) candies and Alex's Lemonade Stand Foundation are excited to offer candy fans who are members of the facebook(R) community a cool way to "get involved" this summer.

To view the Multimedia News Release, go to:

MIKE AND IKE(R) and Alex's Lemonade Stand Foundation will encourage their fans who are active on facebook(R) to: give virtually with "Give the Gift of Lemonade(TM)", engage in a social quiz with "What's Your Flavor?", build a network of socially conscious friends with "Blend It, Build It", or play an online game called "Lemonade Blitz!".

-- Give the Gift of Lemonade(TM): facebook(R) users will be able to have tiny tokens of appreciation live on their profiles courtesy of MIKE AND IKE(R) through facebook(R)'s gifting application. There will be 250,000 free MIKE AND IKE(R) Lemonade Blends(TM) virtual gifts available.

-- What's Your Flavor?: This virtual quiz ties the MIKE AND IKE(R) fruit flavors to facebook(R) users' moods in an innovative way. In addition, it allows users to send their flavor profile to a friend.

-- Blend It, Build It: Users can take a stand, make a stand, and build a stand to generate awareness of Alex's Lemonade Stand Foundation. facebook(R)'s photo upload application will be utilized to create virtual lemon trees of friends photos where top scorers will be featured on the MIKE AND IKE(R) sponsored home page.

-- Lemonade Blitz!: Is a fun and engaging online game that allows facebook(R) users to blend glasses of lemonade using MIKE AND IKE(R) flavors. The game is derived from the ever-popular Diner Dash(TM) concept.

Donald Houston, Just Born's Brand Manager of MIKE AND IKE(R) Brand Candies, commented, "We are excited to be able to use our newest variety to increase the awareness of the Alex's Lemonade Stand Foundation and the fight to cure childhood cancer. Our MIKE AND IKE(R) Lemonade Blends(TM) page on facebook(R) will allow fans to get involved and have fun at the same time."

The flavors of the new variety are: Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lime Lemonade, and Tangerine Lemonade. MIKE AND IKE(R) Lemonade Blends(TM) is available for a limited time in 2008 and kicks off Just Born's partnership with Alex's Lemonade Stand Foundation. The MIKE AND IKE(R) Brand will make a minimum donation of $100,000 per year to Alex's Lemonade Stand Foundation to assist in its fight to cure childhood cancer.

Alex's Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $19 million towards fulfilling Alex's dream of finding a cure, funding over 80 research projects nationally.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS(R) Brand Marshmallow Candies, MIKE AND IKE(R) Brand Chewy Fruit Flavored Candies, MIKE AND IKE(R) ZOURS(R) Brand Chewy Sour Candies, HOT TAMALES(R) Brand Chewy Cinnamon Flavored Candies and PEANUT CHEWS(R) Brand Candies, as well as MIKE AND IKE(R), HOT TAMALES(R) and TEENEE BEANEE(R) Brand Jelly Beans. The company employs over 560 associates and markets its candy in over 50 countries. All Just Born Candies are made in the USA.

The MIKE AND IKE(R) brand was introduced in 1940. All MIKE AND IKE(R) Brand Candies are kosher and gluten free.

For more information, visit or Images available upon request.

SOURCE Just Born, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Photos: New Survey Shows Many Successful Quit Smoking Attempts Made Without Advance Planning
2. Photos: Americas Chronically Ill Children Have New Hope with Hot Gift
3. Photos: Drink Wine and Live Longer - 1907 Madiran and Plaimont Wines of Southwest France Sponsor the Launch of The Red Wine Diet
4. Photos: Niavin Corporation Offers Pain Sufferers a New Way to Address Pain
5. Photos: Compact Barbell System With Flat, Streamlined Profile Travels Easily and Stores Conveniently
6. Photos: New Smoking Prevention Program Launched in Schools
7. Photos: New Kind of Health Care Reform Brings Five-Star Hospitality to Hospital Care
8. Photos: Los Angeles Non Profit Teams With US Troops Stationed in Baghdad and Buaytha in Bringing a 5-Year-Old Blind Iraqi Girl, Whose Father Stands Beside US Combat Team Against Al Qaeda, to the US for a Groundbreaking Artificial Corneal Transplant Surger
9. Photos: The Multiple Sclerosis Association of America Produces a Web Video on the Importance of MRIs
10. Photos: For the First Time Researchers Show Reversal of an Aging Marker in the Human Retina Correlated with Visual Improvement Using a Nutraceutical Matrix (Longevinex(R))
11. MIKE AND IKE(R) Lemonade Blends(TM) Presents $100,000 to Alexs Lemonade Stand Foundation
Post Your Comments:
(Date:11/24/2015)... ... November 24, 2015 , ... The Trustees, Massachusetts’ largest conservation ... parking fees at several of their most popular properties, including Crane Beach in ... of REI’s Black Friday #OptOutside Campaign. The Trustees encourage families and friends to ...
(Date:11/24/2015)... ... November 24, 2015 , ... The ... to support their local poison centers through donations on Tuesday, Dec. 1, 2015. ... it “a day that inspires people to collaborate in improving their local communities ...
(Date:11/24/2015)... ... ... , LLC launched their Pro Vest, the latest version of their widely popular weight loss ... 10 hours. , The campaign, which will continue to run through Saturday, ... , The PRO Vest provides consumers with a less expensive, one-size fits all comfort option, ...
(Date:11/24/2015)... ... November 24, 2015 , ... ... Healthy Aging Program have announced their endorsement of the Medical Fitness Network ... Fitness is proud to have the MFN as one of our endorsed organizations,” ...
(Date:11/24/2015)... IL (PRWEB) , ... November 24, 2015 , ... All her life, Don Peck’s mother ... Even her obituary said she might have been. After a 25-year search for information, ... voyager with whom she shared a last name. Turns out, it was Don’s father ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)...  NuShield, Inc., an industry leader in LCD screen protection and glare-elimination technology, is providing a ... of their patient monitoring or electronic documentation system. ... ... ... A study in 2013 by the National ...
(Date:11/24/2015)... Pa. , Nov. 24, 2015  BioPlast ... for the medical research, clinical diagnostic and biotech ... a leading manufacturer of quality petri dishes. This ... offer clients a platform of products that are ... manufactured with the highest quality.  ...
(Date:11/24/2015)... LYON, France , November 24, 2015 ... Pharma the patent they co-own with Inserm, Poxel, CNRS, UCBL ... --> --> Hepatitis B ... more than 350 million people chronically infected worldwide, 20 to ... disease, cirrhosis and hepatocellular carcinoma. Despite the existence of an ...
Breaking Medicine Technology: