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Photos: MIKE AND IKE(R) Lemonade Blends(TM) and Alex's Lemonade Stand Foundation Join facebook(R)
Date:7/7/2008

BETHLEHEM, Pa., July 7 /PRNewswire/ -- MIKE AND IKE(R) Lemonade Blends(TM) candies and Alex's Lemonade Stand Foundation are excited to offer candy fans who are members of the facebook(R) community a cool way to "get involved" this summer.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/justborn/33812/

MIKE AND IKE(R) and Alex's Lemonade Stand Foundation will encourage their fans who are active on facebook(R) to: give virtually with "Give the Gift of Lemonade(TM)", engage in a social quiz with "What's Your Flavor?", build a network of socially conscious friends with "Blend It, Build It", or play an online game called "Lemonade Blitz!".

-- Give the Gift of Lemonade(TM): facebook(R) users will be able to have tiny tokens of appreciation live on their profiles courtesy of MIKE AND IKE(R) through facebook(R)'s gifting application. There will be 250,000 free MIKE AND IKE(R) Lemonade Blends(TM) virtual gifts available.

-- What's Your Flavor?: This virtual quiz ties the MIKE AND IKE(R) fruit flavors to facebook(R) users' moods in an innovative way. In addition, it allows users to send their flavor profile to a friend.

-- Blend It, Build It: Users can take a stand, make a stand, and build a stand to generate awareness of Alex's Lemonade Stand Foundation. facebook(R)'s photo upload application will be utilized to create virtual lemon trees of friends photos where top scorers will be featured on the MIKE AND IKE(R) sponsored home page.

-- Lemonade Blitz!: Is a fun and engaging online game that allows facebook(R) users to blend glasses of lemonade using MIKE AND IKE(R) flavors. The game is derived from the ever-popular Diner Dash(TM) concept.

Donald Houston, Just Born's Brand Manager of MIKE AND IKE(R) Brand Candies, commented, "We are excited to be able to use our newest variety to increase the awareness of the Alex's
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SOURCE Just Born, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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