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Photos: Look Good. . .Feel Better Celebrates 20 Years of Helping Women Cope With Cancer

Launches Women of Hope is Beautiful Campaign to Inspire Others

WASHINGTON, April 30 /PRNewswire/ -- Courage, confidence, control, community, caring -- ask any woman who has lived with cancer and she will likely find meaning in these words. They are also integral to Look Good...Feel Better, a national public service program created to help women cope with the appearance-related changes of cancer treatment. The program, which is celebrating its 20th anniversary this year, is kicking off a national search to identify five women who embody these characteristics as they cope with cancer treatment.

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Look Good...Feel Better, a collaboration of the Personal Care Products Council Foundation, the American Cancer Society, Inc. and the National Cosmetology Association, is encouraging women who have been touched by cancer personally to share their stories and experiences as a way to help inspire others through its Women of Hope is Beautiful campaign.

"Over the past 20 years we've provided support to 650,000 women going through cancer treatment. This anniversary is a great opportunity to inspire all women who have previously or are currently coping with cancer and have been touched by Look Good...Feel Better, as each one has an extraordinary story," said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good...Feel Better program.

"Enhancing a woman's confidence, her inner beauty, by giving her the support and the tools she needs to manage her changing appearance during cancer treatment, contributes to a sense of encouragement and hope. We want women to help spread this message by sharing their stories. There's a lot that our tips and advice can do to help instill confidence in women, but the power and support of other women can have significant influence," said Roark.

Women affected by cancer can visit to submit their stories of hope, strength and determination for the Women of Hope is Beautiful campaign. Entries (essays, poems, pictures, videos or something else) that share a personal story of coping with cancer and the impact of Look Good...Feel Better are encouraged. The official contest rules are available on the Web site.

Entries will be featured on the Women of Hope is Beautiful blog as a way to help inspire others. Anyone can visit the site to view other entries, make comments and show their support. In August, Look Good...Feel Better will select five women with the most compelling entries that embody the "5 Cs" -- courage, confidence, control, community and caring. These women will be featured as the Women of Hope is Beautiful and will receive a trip to New York City and a complimentary makeover. They will also attend the annual DreamBall, a black-tie gala and the Look Good...Feel Better program's largest annual fundraiser, held each year at the Waldorf-Astoria Hotel in New York City.

"I know firsthand how important the power of other women can be when going through cancer treatment. The confidence you can gain through community support, and knowing that others have been where you are and gotten through it, can make an enormous difference," said Geralyn Lucas, author of Why I Wore Lipstick To My Mastectomy and Look Good...Feel Better supporter and program graduate. "That's why I encourage all women who have battled with cancer to participate in Look Good...Feel Better and share their story through the Women of Hope is Beautiful campaign to empower and inspire others."

In addition to the Women of Hope is Beautiful campaign, several companies are announcing programs with Look Good...Feel Better this year in support of this milestone anniversary:

  • OPI Products Inc. will contribute a portion of the proceeds of every bottle of its Bubble Bath Nail Lacquer sold in July and August, with a minimum contribution of $25,000 to the Personal Care Products Council Foundation, to benefit Look Good...Feel Better.
  • Dior Beauty will join with the Personal Care Products Council Foundation and the Canadian Cosmetic, Toiletry and Fragrance Association Foundation to benefit Look Good...Feel Better for the second year through the Dior Diva Online Auction in September.
  • Facelogic Spas will introduce a new facial this spring and summer and will donate a portion of the price of each one purchased through the year to the Personal Care Products Council Foundation to benefit Look Good...Feel Better.
  • Yves Rocher will donate $2 for every special edition Arnica Essential hand cream sold during the month of October to the Personal Care Products Council Foundation to benefit Look Good...Feel Better.
  • The Professional Beauty Association's North American Hair Styling Awards (NAHA) will help raise awareness of Look Good...Feel Better among their beauty professional audience at the NAHA 20 awards ceremony with a Look Good...Feel Better video, public service ad and materials for participants.
  • The National Cosmetology Association's 25,000 members will have the opportunity to share Look Good...Feel Better posters and point-of-purchase information with their salon customers through a Look Good...Feel Better October salon awareness campaign.

For the past 20 years Look Good...Feel Better programs have helped to deliver courage, confidence, control, community and caring to each participant. Since 1989 the program has helped 650,000 women with cancer look good, improve their self-esteem and thereby manage their cancer treatment and recovery with greater confidence through workshops, practical tips and guidance. Nationwide, Look Good...Feel Better hosts 8,700 workshops in more than 2,500 host sites each year and relies on the support of 14,000 volunteers.

Visit or call 1-800-395-LOOK to learn more about the program, to find a program in your area, or for information on how to volunteer.

Look Good...Feel Better is a collaboration between the Personal Care Products Council Foundation, the American Cancer Society, Inc., one of the nation's largest voluntary health organizations, and the National Cosmetology Association, a national organization of more than 25,000 hairstylists, wig experts, estheticians, makeup artists and nail technicians.

SOURCE Look Good...Feel Better
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