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Photos: First-of-Its-Kind Website Unveiled at 'Modern Moms Meet Modern Science' Meeting
Date:10/19/2009

EVANSVILLE, Ind., Oct. 19 /PRNewswire-FirstCall/ -- In the first year of life, nutrition is critical to establishing a foundation for lifelong growth, health and well-being. And for the first time, a collection of visual images that tell the story of how nutrition plays a vital role in babies' health, growth and development during that critical first twelve months will be available online.

To view the Multimedia News Release, go to: http://multivu.prnewswire.com/mnr/enfamil/40064/

This collection takes the mother on an educational journey through the many aspects of infant development, including the benefits of the nutrients DHA and ARA on the eyes, brain and immune system. The images are designed to teach moms how nutrition works in babies, what nutrients are important for breastfeeding or what ingredients to look for in infant formula. The images and video are available at www.InfantNutritionCenter.com.

"Getting the right nutrition is essential for both mom and baby, during pregnancy and throughout the baby's first year of life," said Madelyn Fernstrom, PhD, CNS. "Helping moms take the complexity out of nutrition science and presenting information in a way that is easily understood helps them understand how vital good nutrition is in supporting growth and development."

Moms, nutritionists, scientists, and healthcare professionals will meet at the American Academy of Pediatrics meeting in Washington, DC, to preview the site and discuss infant nutrition at the Modern Moms Meet Modern Science panel discussion and Webcast event.

The Webcast can be viewed live at http://www.videonewswire.com/event.asp?id=62458 and will be archived. Additional media materials are also available online at: http://www.prnewswire.com/mnr/enfamil/40064/

"As a Modern Mom, I can tell you that we no longer rely just on our moms and grandmoms for advice; we look to a variety of sources -- online, books, doctors, friends and family -- to determine what's best," said Sara Ellington, co-author of The Must-Have Mom Manual. "Moms have so many questions and so much to figure out, and this site is a one-stop shop for all of their pediatric nutrition informational needs, providing a scientific look at what a baby needs to thrive in the first year of life and why."

The website is sponsored by Mead Johnson Nutrition, the maker of the Enfamil® family of products.

About Mead Johnson

Mead Johnson & Company is a wholly owned subsidiary of Mead Johnson Nutrition Company (NYSE: MJN). Mead Johnson Nutrition, a global leader in pediatric nutrition, develops, manufactures, markets and distributes more than 70 products in over 50 markets worldwide. The company's mission is to create nutritional brands and products trusted to give infants and children the best start in life. The company's "Enfa" family of brands, including Enfamil infant formula, is the world's leading brand franchise in pediatric nutrition. For more information, go to meadjohnson.com.

SOURCE Mead Johnson Nutrition


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SOURCE Mead Johnson Nutrition
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